Prashant Shukla

Experience

• 

  Quatrro

  Nov 2010 - Apr 2012

  Senior Analyst

  Worked for one of the leading banks in US and associated with debit cards fraud prevention teamHandled a group of 15 Analysts and TraineeResponsible for evaluating and monitoring the performances of Analysts and sharing feedback with them at regular interval of time Achieved individual as well as team target on regular basisHandled calls of US clients on quality issues with strong justificationsDetected frauds on live transactions for debit cards and also discovered new fraud trends due to strong analytical skills Show less

• 

  PepsiCo

  May 2013 - Jun 2013

  Summer Intern

  * Worked on a project "A comparative analysis of Pepsi and its competitors and How to crack exclusive Coke customers to Pepsi"* Also completed a project on satisfaction level of Retailers in terms of products and services offered by the company* Involved in the acquisitions of new Retailers and pushing the existing Retailers for better sales volume.* Involved in advertising and branding activities of different brands of Pepsi Co. specially Pepsi Atom and 7 UP* Guided retailers on techniques related to displaying and merchandising of products in such a way that it could persuade the customers to the resonance level. * Collected data of more than 200 Retailers after conducting Marketing Research* Data analysis based on tools and techniques like ANOVA, Chi square, Regression,Correlation and Factor Analysis* Regular interaction with Retailers and make them aware about different schemes and offers* Responsible for smooth functioning of distribution channel so that delivery of products from distributor to retailers could reach on time* Suggested many branding activities to connect the customers emotionally and rationally. Show less

• 

  Azure Knowledge Corporation

  Sept 2014 - Mar 2015

  Research Associate

  Worked on different dynamics projects based on primary and secondary researchExposure in industry analysis like FMCG & Media and entertainment sectorsInvolved in extracting useful and relevant information from different reports, Journals and industry reports Prepared reports and presentations for different industriesIndulged in analysis of data, report preparation,interpretation and presentationResponsible for doing secondary & primary research using research tools like Factiva, Hoovers, BloombergPerformed qualitative and quantitative research as per the requirements of clients and ensured project delivery on time Show less

• 

  HT Media Group

  Mar 2015 - Apr 2016

  Assistant Manager

  Worked with research and insights team and handled qualitative & quantitative projects like brand tracking, NPS, KPI Tracks, concept testing, Ad testing across different verticalsCollaborated and managed projects with leading research organizations like Kantar and IpsosTravelled across potential locations to understand consumer behavior and their buying patternManaged all research panels for continuous researchResponsible for all financial process for vendors starting from raising purchasing order to final paymentsExposure on different tools like IRS, ABC,Google Analytics Show less

• 

  Accenture

  May 2016 - Jan 2022

  >> Worked as a Partner Engagement Manager for one of the leading tech giants and its partners>> Helped Client's partners in formulating Go-to-Market Strategies in close collaboration with partner stakeholders.>> Independently managed partners across US and Canada & handling one to one conversations with C-Level executives >> Coached and guided partners about common marketing challenges across traditional and digital marketing>> Engaged with Client's partners to identify the business challenges and providing marketing consultation to overcome Show less Produced comprehensive analysis of media activities on TV, Digital, Print, OOH & Radio for both global and Indian clients and their competition in respective marketsValue tracking of client deals against the agency utilization to ensure cost optimizationPerformed benchmarking and competitive analysis for clients for better decision makingPresented agency’s performance report and recommended strategies to optimize the media activity.Coordinated with Media Agencies and Clients at both Local and Global level to ensure smooth delivery of projects.Generated insights based on data to help clients in formulating strategiesManaged a team of Junior associates for various projects and liaised with clients and agency partners Show less

  • Marketing and Media Specialist

    Jul 2020 - Jan 2022

  • Media Advisory Senior Analyst

    Sept 2018 - Jun 2020

  • Media Advisory Analyst

    May 2016 - Aug 2018
• 

  Ebiquity plc

  Jan 2022 - Jun 2023

  Media Consultant

  1. Exposure to lead media consulting assignments of top-tier clients globally along with their respective media agency partners to evaluate media performances across TV & Digital.2.Created benchmarks for both TV & digital campaigns on both cost and quality aspects which helped clients to derive better value and ROI out of their media investment.3. Identified the scope of opportunities to overcome the lack of transparency in media trading,measurement, and verification.4. Engaged with stakeholders to choose and implement the right ad technologies, and KPIs in the programmatic advertising ecosystem.5. Analysed performance reports, identifying key trends and root causes where delivery deviates from expectation. Show less

• 

  PepsiCo

  Jun 2023 - now

  Senior Manager - Consumer Marketing & Engagement