
Timeline
About me
Team Lead Digital at Mindshare
Education

Ion creanga
2004 - 2008High school diploma mathematics and computer science
Coventry university
2008 - 2011Bachelor's degree advertising & business
Experience

Websitedesignz
Aug 2011 - May 2012Quality assurance specialist• Conducting Alpha and Beta testing using Hyper PMA, the company Business Solutions Programme• Reporting issues to the QA manager• Communicating and liaising with other QA colleagues

Eglo romania prodexim
May 2012 - Jul 2013Jr. accountant• Managing the proper allocation of costs • Monitoring the budget allocation per project • Constant collaboration with the other departments for data collection • Profit/loss reports and statistics • Surveillance and analysis of all internal financial transactions

Saatchi & saatchi
Jul 2013 - Aug 2015Junior project manager• Properly manage internal agency and client expectations with the Account team• Proactively coach Account Service and our Client partners in our digital systems and processes to positively impact the work • Closely working with the Creative and Development department to ensure creative execution aligns with specifications for programming and technical requirementsAccounts: Raiffeisen Bank, Visa, Enel, P&G, Sensiblu, Chio, Porsche, Milka.

Frank group
Sept 2015 - Jun 2018Digital account manager• Advising clients on optimum Digital Communication & Strategy to achieve Brand & Business Objectives• Handling creative and media agencies from briefing sessions to proposals, implementation, monitoring and reporting for always on campaigns• Writing status reports, throughout the projects to keep clients and peers updated• Tracking workload of resources and ensuring optimum delivery of projects• Controlling the quality of all work that is submitted to the clients • Tracking and managing agency profit goals and market place competitivenessAccounts: Johnnie Walker, J&B, Aperol Spritz, Campari, Skyy Vodka, Smirnoff, Captain Morgan, Durex, Alcatel. Show less

Ogilvy
Jun 2018 - Jun 2019Digital account manager• Coordination and guidance of the Digital & Social Media Teams for delivery of the projects in a timely manner and in accordance with the client’s needs, requirements and brand values• Translates client briefs into creative briefs and can identify and write objectives, strategies, and implement the whole logistics process for each project• Working knowledge of digital communication methods, and know how about video, print, email, collateral, OOH, and the production process supporting each• Analyze campaign results and carrying out constant optimizations • Proficient writing and presentation writing skills Accounts; Ciuc Premium (Heineken), Alpha Bank. Show less

Wavemaker
Jun 2019 - Sept 2021Digital media consultant
Mindshare
Oct 2021 - nowTeam Lead Digital, Exchange
Sept 2023 - nowSenior Digital Consultant
Oct 2021 - Aug 2023
Licenses & Certifications

Project management professional (pmp)®
Project management instituteMar 2018- View certificate

Meta certified media planning professional
MetaMar 2022
Honors & Awards
- Awarded to Roxana FicutaEffie Award for J&B Blending Spirits Campaign Effie Awards Jun 2017
- Awarded to Roxana FicutaEconomy simulation programme - 2nd place Junior Achievement Jun 2007 Through the Economy simulation programme I used my economical knowledge to compete at a national level and solve simulated economy problems within a given company.
Languages
- enEnglish
- roRomanian
- spSpanish
- frFrench
- geGerman
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