Thomas Gee

Experience

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  Kraft Foods

  Jan 1994 - Jan 2003

  Category Insight Manager

  Kraft Pizza Company. Category Insight Manager Tombstone, DiGiorno, Jack’s, and California Pizza Kitchen brands. Managed two reports and $1.0MM budget.Marketing Services, Category Insight Manager Kraft corporate initiatives: Corporate Advertising and Promotion, Multi-Cultural Marketing, Web Marketing (kraftfoods.com and e-grocery), Database Marketing/CRM. Managed three to five reports and $2.2MM budget.Meals Division, Category Insight Manager Minute Rice, Stove Top Stuffing (97-99); New Product Development (94-95). Managed two to four reports and budget of $1.5MM.Kraft Cheese Division, Category Insight ManagerKraft Brand Natural Cheese, Kraft Grated Parmesan, Cracker Barrel (96). Managed four reports and budget of $2.1MM Show less

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  Self Employed

  Jan 2004 - Jan 2010

  Freelance Consultant, Writer, and Instructor

  • Authored for Quaker, Chicago, IL, a review comparing new product development protocols across PepsiCo companies (Quaker, Pepsi-Cola, Frito-Lay)• Generated and executed online marketing plan for Wholesale Automotive, a Chicago, IL, based auto parts sales website• Developed new course content and taught adult education classes at Discovery Center, Chicago, IL• Wrote original online articles and how-to guides for Demand Studios, Santa Monica, CA• As recreational poker player, achieved a 185% ROI competing in casino poker tournaments Show less

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  News America Marketing

  Feb 2010 - Jan 2012

  Director, Market Research

  • Consulted with sales to create sales strategies using market research data• Developed three new analytic tools for evaluating News America programs• Conducted market research training (IRI sales and household panel data, Spectra, retail shopper panels, matched store testing, survey data, new product development principles, marketing mix analysis principles, ROI measurement) for sales staff (100+)

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  Taproot Foundation

  Jan 2012 - Jan 2013

  Project Manager

  Volunteer project manager with a team of business professionals in service of Teen Parent Connection, Glen Ellyn, IL Deliverables included an annual report with updated graphics and new content.

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  Hewlett Packard Enterprise

  Jan 2013 - Jul 2014

  Research/Intelligence Manager III - Global Marketing

  Direct all worldwide brand/advertising tracking (traditional and digital advertising) across HP consumer and commercial printing and computing businesses. • Re-engineered tracking methodology and reporting, resulting in heightened insight into advertising effectiveness, reduced turnaround of a month, and an overall cost savings of 45%.

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  Hewlett-Packard

  Jan 2015 - Jan 2016

  Freelance Marketing Consultant (contractor)

  Integrate marketing metrics (share, consumer tracking data, and digital engagement) for HP consumer and commercial printer initiatives across the Americas for monthly reviews, quarterly scorecards, and other analyses as needed.

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  AbbVie

  May 2017 - Sept 2017

  Senior Manager Market Research (contractor)

  • Finalized first ever Small Cell Lung Cancer social listening analysis and identified strategic digital marketing opportunities for a new product launch in 2018.• Implemented multi-phased research plan against physicians to spur new product pre-launch education messaging strategy and marketing communications development.

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  Taproot Foundation

  Apr 2018 - Oct 2018

  Project Leader

  Project leader for a team of volunteer marketing professionals in service of Asian Human Services Family Health Centers (Chicago, IL). Deliverables included competitive benchmarking, SWOT analysis, positioning strategy and marketing recommendations to guide both digital and non-digital tactics.

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  Creatives On Call

  Jan 2019 - Oct 2019

  Marketing Research Consultant (contractor)

  Design, execute, and analyze first ever advertising tracking study for Cohen Recycling, Cincinnati, OH

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  University of Illinois at Urbana-Champaign

  Feb 2020 - now

  Market Research Director

  Working on it