Kanika Agarwal

Experience

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  Tata Motors

  Aug 2012 - Jul 2014

  Assistant Manager

  • Project management: Coordinated with marketing team for tender mapping and executed the rollout of major state bus projects like JnNURM, Ahmedabad Janmarg Limited (AJL) and export vehicles by coordinating for resources with cross-functional team• Sales and Services: Streamlined vehicle service process and increased customer retention by improving customer satisfaction index by 10 %• Executed a Greenfield Project to use unused overhead conveyors for kitting purpose and implemented First in First out (FIFO) on assembly line in Tata Motors• Executed ‘Q Star Module 1’ project and reduced defects in assembly line to save approx Rs 49,000 annually on rejection and repair• Implemented e-EPA, online system to handle Effective Point Advice and Auto planning module to handle bill of materials. Reduced cycle time of the change implementation process by 20 % Show less

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  Vinod Gupta School of Management, IIT Kharagpur

  Jul 2014 - Jun 2021

  Management Student

  Coordinator of Marketing and Advertising Club of VGSoM, IIT-Kharagpur• Responsible for conducting pan-IIT and inter IIT events. In-charge of planning and execution of club activities

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  Tega Industries Limited

  May 2015 - Jun 2015

  Marketing Intern

  Analyzed data collected on Web-traffic of Tega and its’ competitors and formulated strategies to optimize website keywords and google Adwords. Analyzed visibility of website on shortlisted keywordsAnalyzed social media marketing performance of Tega and its’ competitors and formulated strategies geography wise and device wise

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  ZS

  May 2016 - Feb 2022

  Experience in delivering multiple consulting projects for Pharma Companies as a member of the Resource planning and deployment expertise center, providing data analysis driven strategic and tactical recommendations. Expert in advanced statistical analysis , prospective and retrospective modelling on latest tools like R, SAS etc. • Client Management: Experience in managing more than 15 leading pharmaceutical clients and coordinating and leading successful projects which helped the clients in making sales and marketing based strategic decision based on statistical analyses• Project Management: Successfully led more than 20 projects with multiple pharmaceutical clients and multiple geographies including US and Europe which included brand resource optimization, promotion response analysis and capability building to ensure operationalization of the resource optimization process.• Analysis design: Responsible for understanding business problem and data availability from client and designing analysis such as regression modelling, optimization, sales force designing etc in the tools like SAS, R & Excel• Team and People Management: Have led multiple teams and coordinated with multiple people. Trained and mentored more than 15 people Show less

  • Decision analytics manager

    Jun 2021 - Feb 2022

  • Sales And Marketing Analytics Consultant

    Dec 2018 - Jun 2021

  • Sales and Marketing Associate consultant

    May 2016 - Dec 2018
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  Wayfair

  Feb 2022 - Aug 2024

  Manger Strategy & Analytics

  I am responsible for 1. Driving omnichannel optimization strategy & coordinating with product team to launch new features and conduct A/B tests. Utilizing SQL/GBQ for data analysis to understand customer journey gaps & opportunities in creating better CX.2. Leading stakeholder management by acting as a business partner with product tech teams to implement tech and AI-based solutions, further enhancing customer experience and bringing efficiency to customer service processes.3. Leading the role of SME for customer service channel experience, monitoring key KPIs like FCR, CPOP, and CSAT. Show less

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  AbbVie

  Aug 2024 - now

  Data and Insights Lead