Gunel Karayeva

Experience

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  Embassy of the Republic of Kazakhstan in Azerbaijan Republic

  Mar 2003 - Dec 2003

  Interpreter
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  McCann Erickson

  Jan 2004 - Jun 2005

  Handling both international and local clients, such as Unilever, Kimberly Clark, Azplodeksport, Nestle, Dirol Cadbury etc; negotiation, keeping contact and meeting with the client constantly; controlling and training two account executives and distributing work to them; preparation of proposals, promotions, image strategies, marketing researches and budget estimates for the clients; making presentations; control over every request and project of the client through all the stages and departments; preparation advertising mechanisms and controlling promotions; target group research. Show less Supervision of Client Services, Creative and Financial Departments- daily reporting about the different projects status; communication with sub-contractors and various production/print etc. companies; coordination and organization of meetings and events; coordination of customs & logistics duties during the transportation of required technical stuff for presentations/events; arranging appointments and interpret at important meetings; arrangement of accommodation; preparation of contracts for accommodation; arranging visas and required staff documents; translating key documents in use. Show less

  • Account Director

    Nov 2004 - Jun 2005

  • Account Executive

    Jul 2004 - Nov 2004

  • Traffic Manager

    Jan 2004 - Jul 2004
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  Studio Moderna

  Jul 2005 - Dec 2008

  Preparation and presentation of various projects; in charge of the Call Centre Service, Customer Care, Marketing and Post Production Departments as well as the Delivery Service Department and the Warehouse; controlling the custom clearance and transport issues on importing the products; choice of the products imported; negotiations with the channels; development of the new sales sources, such as web pages, print and sales shops; raising of sales; market and target group research; preparation and production of TV spots and infomercials; price calculations; CPO statistics; reporting to SM Ljubljana (Slovenia); preparation and production of press advertorials/mailing/outdoor and etc. Show less

  • Consultant

    Aug 2008 - Dec 2008

  • Executive Director

    May 2007 - Aug 2008

  • Marketing Director

    Jul 2005 - May 2007
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  Caucasus Print Media

  Apr 2008 - Oct 2011

  Marketing & Advertising Director

  Projects: "OK! Magazine", "Parents". Market and target group research; development of new sales sources; promoting the sales; sales structure; negotiation, keeping contact and meeting with the client constantly; press advertising; price calculation; statistics of profitability; preparation of proposals, promotions, strategies, marketing researches and budget estimates for the clients; training promo group; production of promo uniform; promotion of different products in the magazine — product placement photo shooting; promotion of the magazine — preparation of briefs and scenarios for the production of TV/Radio adds, MMS and SMS mailing, outdoor, website; web PR; raising brand awareness; preparation of contracts. Show less

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  Art Puzzle advertising

  Oct 2011 - Feb 2013

  General Manager

  Full range advertising agency in Azerbaijan. Providing services in creative solutions; design; TVC production; BTL; web advertising; media planning and placement; typography and printing; production. Fully responsible for the Client services, Media, Production, Promo, Creative and Financial departments. Responsible for Client management, new business development, client loyalty and retention, successful work implementation and in-company integration and financial health.

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  Nargis Magazine

  Sept 2012 - May 2015

  Web Director

  Creating and working on the launch of the magazine itself, starting from teaser stage ending with an organizing a fashion event; advertising campaign of the magazine; creating and working on the concept of the website; handling editorial; statistics and feedbacks; website advertising campaign; web advertising; media planning and placement; outdoor; typography materials; production; advertising design concept creation; new business development; preparation of proposals, strategies and researches; preparation of the contract system; building a system structure. Show less

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  Schwarzkopf Professional

  Aug 2014 - Jan 2015

  Brand manager

  Six month project base.Preparing the company to hand over to another distributor; Analyzing the current state of the company to get the clear picture; Preparing financial reports and forecasts for 2015; Clearing the stock; Preparing marketing, advertising and sales strategies for 2015; Implementing structural changes within the company; Creating evaluation, distribution systems; Creating inner working system reports.

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  BEAT Group

  Feb 2015 - Nov 2015

  Consultant

  Analytics and statistics of the sales of each venue; Preparation of SMM plans accordingly; Building a system structure of the company; Marketing, PR, sales and rebranding strategies; Negotiations with the clients; Promotions and Event organizations; Supervision of video and photo shoots; New business creation.Projects:Sea Breeze Hotel and Residences, Sumakh Restaurant, Nakhchivan Restaurant, Opera Sky Club and Dining, Noosh Restaurant, Bisque Café, Shore House Restaurant, U-Boat Watches, Vivel Patisserie, Lilac Flower Boutiques, Pakhlava Tea House, M’eat Prime Steak and Dining, Beer Basha, Eat Easy; Baku Café Show less

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  Sport Marketing Group

  Nov 2015 - Jul 2017

  Head of PR, Media & Communcations

  Projects: UEFA UNDER 17 football championship, Baku Marathon 2016/2017, MFL (Mini Football League), CBC Sport channel, Sabail FC, Neftchi FC etc

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  Red Bull

  Jul 2018 - now

  • Country Marketing Manager

    Sept 2019 - now

  • Brand Marketing Manager

    Jul 2018 - Sept 2019