Carreen Gibbons

Experience

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  Kid Stuff

  Jun 1995 - Aug 2001

  Director of Marketing

  Oversaw the production of all strategic marketing efforts, including monthly direct mail projects, quarterly 64-page product catalogs, website, trade show exhibits, and corporate sponsorships. • Reduced the company’s excess inventory by more than 50%, resulting in fewer write-offs, by implementation of a monthly direct mail campaign.• Re-organized catalog production schedule to produce quarterly catalogs that contained more than four times as many products in the same amount of time and with a smaller margin of error. Show less

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  Alzheimer's Association®

  Sept 2001 - Jun 2004

  PR/Development Director

  Worked in conjunction with the chapter board to develop a diverse revenue stream. Served as the liaison to the media and communications specialist. For 8 months served as Acting Regional Director.• Surpassed the $100,000 fundraising mark for Memory Walk, the organization’s largest fundraiser, for the first time in chapter history.• Organized all special events for the chapter. Recruited sponsors and teams, secured prize donations and enlisted volunteers, applied for grants, corporate sponsorships and called on donors for major/planned giving. • Sold-out a new theatrical fundraiser, “Sweet Memories,” by the second year. Show less

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  Harry Hynes Memorial Hospice

  Jun 2004 - Oct 2008

  Director of Public Relations & Volunteer Services

  Managed media relations, internal communications, coordinated marketing materials, and oversaw brand image. Oversaw the chapter’s diverse volunteer program.• Designed and produced promotional materials and other official agency communications (including ads and four newsletters). • Managed 400-member volunteer program for those interested in all aspects of volunteering, such as patient companions, mailing stuffers, special events, and more.

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  LogMeIn

  May 2010 - Jul 2013

  Developed strategies to compete effectively while maintaining a consistent brand experience across multiple channels. Managed outgoing customer communications/newsletters, website content library, corporate blog and the social media presence through Twitter, Facebook and LinkedIn.• Grew house email list from 0 to 20,000 active subscribers with launch of first company newsletter.• Rebranded a library of more than 45 case studies, white papers, research reports and data sheets.• Grew website video content from just 3 videos to more than 20 customer testimonials, product videos, and webinars. Show less

  • Product Communications Manager

    Jan 2012 - Jul 2013

  • Marketing Communications Manager

    Jun 2011 - Jan 2012

  • Marketing Retention Manager

    May 2010 - Jun 2011
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  Riordan Clinic

  Aug 2013 - Nov 2014

  Online Marketing Manager

  Responsible for developing, creating and implementing the online marketing programs and social media strategy to extend the reach and drive web traffic through creative marketing, intelligent targeting and strategic content planning.

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  SendThisFile, Inc.

  Nov 2014 - May 2016

  Marketing Communications Manager

  Led strategies for online marketing, including PPC advertising, search engine optimization (SEO), and social media. Prepared and developed effective industry-specific content for the company blog, website and online help pages; with an emphasis on SEO. Managed those three separate sites in WordPress. Developed relevant customer case studies for company website. Implemented customer newsletter for enterprise level customers.

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  RedGuard

  Aug 2016 - Nov 2020

  In addition to developing and managing communications and public relations strategies for RedGuard, I was also responsible for managing outside freelance resources for all company brands. This included writing and editing branded content for RedGuard, and editing and managing content from outside resources for the company's related brands. In this role, I ensured that content was keyword-focused and optimized for four separate WordPress sites, and I managed social media content for the associated brands. In my time writing for the RedGuard brand, simple blog views increased from just more than 1500 to more than 17,000 in just over a year. Show less

  • Sr Content Specialist

    Jan 2020 - Nov 2020

  • Communications Specialist

    Aug 2016 - Jan 2020
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  Wordsmith Marketing Services

  Nov 2020 - now

  Owner

  A professional writer and editor with 20+ years of experience, including more than a decade of experience optimizing content for online search. Through my company, I provide focused content marketing services for RedGuard, in Wichita, Kansas. My focus is on inbound marketing, through the writing and editing of blog content, website copy, customer and prospect emails, and social media. All content is keyword-focused and industry relevant.