Katherine Wang 王苗苗

Experience

• 

  Puleo Electronics, Inc

  Dec 2011 - Jun 2012

  Sales
• 

  Shangri-La Group

  Oct 2012 - May 2017

  China World Summit Wing is located on the 64-80th floor of Beijing's tallest building. A top luxury Shangri-La hotel houses 278 rooms and suites, and the biggest ball room in the city of 2262 sqm.

  • Digital Marketing Manager

    Jan 2016 - May 2017

  • Communications Manager

    Aug 2014 - Jan 2016

  • Communications Executive

    Oct 2012 - Jul 2014
• 

  Kempinski Hotels

  May 2017 - Dec 2018

  Director of Marketing
• 

  Kempinski Hotel Beijing Yansha Center

  Jan 2019 - now

  Director of Marketing and Communications

  * Report directly to Managing Director of Beijing Lufthansa Center complex, which includes a Kempinski hotel, a full service apartment, and Lufthansa office building; * Lead a marketing and communication team of 8, covering functions of marketing, sponsorship, digital marketing & E-Commerce strategy, visual design, PR & social media* Lead marketing and brand re-positioning efforts pertaining to the hotel's re-launch of 480 newly renovated rooms and re-positioning of the hotel as a European luxury and MICE focused business hotel through visual and content storytelling, media pitching, advertisement, road show presentations and series integrated marketing campaigns * Created a comprehensive marketing campaign for the launch of hotel’s new all day dining restaurant in 2018, promoting it as the European dining venue in Beijing, and successfully branded “Let’s Meat” Saturday brunch as the city go-to brunch for meat lovers * Lead hotel digital marketing efforts, tripled the social media fan base on channels including WeChat and LinkedIn; Significantly drove digital revenue and offline traffic through multiple online/ offline social media campaigns * Drive hotel CSR partnership in music and arts. The hotel signed strategic partnership with HeFeng Arts Foundation in 2019 on charity fundraising as well as the launch of Kempinski Concertini program, providing young talented local musicians a stage to shine within the hotel. 收起