Krishna Barman

Experience

• 

  American Express

  Nov 2013 - now

  Ownership of completion of all marketing campaign setup tasks or components Follow-up and communicate across GMO partners and Marketing on various aspects of Campaign Set-up. Adherence to compliance and regulatory requirement while setting up campaigns Discussion, updates, handling queries on daily calls with the U.S. partners regarding the U.S. marketing campaigns.Lead Go To Market strategies for campaign efficiencies.Coach Team members, take interviews, identify and correct opportunities areas to drive improvementAdherence to quality and compliance guidelines. Show less Prepare MIS reports, PowerPoint presentations and Dashboards to report numbers, SLA met/unmet figures, variations, and YTD figures. Deliver to the Employees, Customer and Shareholder metrics as per goals.Highlight issues through feedback and recommend changes in workflows, procedures, service levels, based on customer demands to meet their needs and ensure quality service is given at all times.Support any new initiatives in the directorateBalance customer interests with the interests of American Express.Communicates effectively, oral and written to identify and document necessary informationPerform KYC checks for the prevention and detection of Fraud. Aware of Merchant Chargeback policies, prepaid card fraud, disputes handling procedures and risk management. Support product development, project management, policy team in launch of pre paid reloadable product in new markets, formulating dispute procedure for the new products, review existing policies to ensure that all regulations are covered. Ensure all disputes are handled within the timeliness as per the regulations.Working on Sales force. Creating and closing cases on Sales force within timelines.Working on Tools like Global Disputes Management, Sales force, CST, CSA, PRCM, ECM, and GNSOPSNET etc.Adherence to quality and compliance guidelines. Show less To drive the administration of the Merchant Services Marketing budgets in India. Maintain timely MIS & database reflecting the trends & developments regarding sales, business development, etc for budgetary & strategic review to enhance the business Work closely with the Merchant Acquisition and Servicing Team for expansion of the Merchant business.Handling Movie offer campaign for Merchants and Consumers.Working on Corporate Billing Files.Market Research- Various offers of competitors.SPOC for various teams for all the credit card portfolio management and product specific queries.Liase with Merchant Service team, support on agreements and negotiations with partners for tactical offers & strategic tie.Partnering with the Creative agencies to roll out multiple Card member communications throughout the year.Conceptualizing and executing marketing campaigns for strong customer engagement through multiple channels like EDM, Direct Mailers and Online initiatives. Show less

  • Sr. Process Manager Marketing Campaigns

    Oct 2020 - now

  • Marketing Analyst

    Feb 2017 - Sept 2020

  • Senior Analyst Prepaid Servicing & Operations

    Oct 2014 - Jan 2017

  • Marketing Executive

    Nov 2013 - Oct 2014