Julia Poon

Experience

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  DBS Bank

  May 2000 - Aug 2000

  Data Entry Clerk

  Input data in bank systemScan hard copy info into system

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  Wolfville Theater

  Jan 2002 - Apr 2002

  Marketing Assistant

  attending UniversityInsert customer contacts and marketing leads into excelAssist Marketing Manager to decorate theater area and promotional windowAttend weekly sales meeting and keep track of meeting notesProvide assistance in filing and copying

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  Clicksor.Com Inc

  Sept 2003 - Jul 2010

  • Establish and execute the company’s business plans and marketing plans, such as SEO of website, content management, and traffic analysis• Set goals in achieving overall increase of the network's goals.• Maintain and increase overall network clients' satisfactions• Adhered to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.• Plan and attend Marketing Trade shows, such as AdTech New York, AdTech San Francisco, AdTech Chicago, and SES Toronto.• Managed a team of 10 employees in Sales and Customer Service• Handled sales support, problem solving and shooting along with other departments. • Motivate team spirit and individual’s attribute as well as enhancing team work among teammate with more effective communications, training and personal development.• Responsible in recruiting, interviewing, and hiring Sales/Customer Service Representatives and providing training and coaching. • Monitor Sales and Customer Service Representatives’ tasks and implement the CRM structure. Show less Present and sell Internet Advertising services, such as Banner and Popunder, to current and potential clients through phone, emails, and instant chatsProvide information and explain the concept of online advertising to new clientsNegotiate Sales deals with clients in the benefits of the companyAnswer new inbound Sales inquiries, follow up on new leads and referralsIdentify sales prospects and contact these and other accounts as assignedPrepare presentations, proposals and sales contractsEstablish and maintain current client and potential client relationshipsUp-sell clients on different advertising service or additional targetingManage account services on renewal, trouble shooting, and performances optimization Show less

  • Director of Sales and Affiliates

    Jan 2009 - Jul 2010

  • Sales Marketing Manager

    Dec 2005 - Jul 2010

  • Sales Representative

    Sept 2003 - Dec 2005
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  DigitalRev

  Aug 2010 - May 2013

  ECommerce Marketing Manager

  Manage Google adwords campaigns for the company by different countries, products, and organize and optimize the campaigns into Text ad vs Graphical ads in different networks, create additional remarketing and Youtube campaignsDevelop and manage other search engine campaigns, such as Yahoo, Facebook CPC advertisingManage affiliate program through CJ system, invite potential publishers, resolve problems for existing publishers, and communicate with publishers on new promotionsPromote online shop through different channels, such as Forums, classified ads, social networking placements, article submissions, etcAnalyze Google analytics and traffic source to optimize marketing results to meet Sales and conversions goalsExplore additional Marketing channels in reaching the most targeted audiences and evaluate the ROI for budgeting Show less

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  Beyond Media Global

  May 2013 - Jan 2019

  Director of Client Services

  Manage a team of 10 to serve Clients with their digital marketing campaigns in SEM, SEO, Social Media, and Web Development. Responsible for the PNL, training, resource management, client satisfaction, pre-sale and post sale process, meeting, reporting, and client escalation.

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  Method:CRM

  Jan 2020 - now

  • Manager, Growth Marketing

    Jun 2022 - now

  • Digital Marketing Manager

    Jan 2020 - Aug 2022