Ariadna Puig

Experience

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  AIESEC in Spain

  Apr 2013 - Nov 2014

  Junior Consultant

  Active member of the Sales Department (Incoming Exchanges):• Market research for potential partnerships with companies from different industries.• Responsible for selecting, screening and tracking potential international candidates for internships in Spain

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  Elements Entertainment

  Jul 2013 - Sept 2015

  Executive Producer & Co-Founder

  • Created marketing and advertising campaigns• Financial Management - in charge of accounting, finding funding, negotiating conditions withtheatres.• Directed a team of 25 people (creative team and cast).

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  L'Oréal

  Jun 2015 - Dec 2015

  Marketing Intern at L'Oréal Professionnel

  • Analysed daily, weekly and monthly KPI’s of activations and LP Community platform.• Developed and executed LP Community 2015 action plan.• Adapted international marketing campaigns to the national market and led creative selling strategies for styling launches.• Liaision with sales, logistics, digital, communication and accounting departments.

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  Unilever

  Sept 2016 - Mar 2017

  Global Brand Development Rexona/Sure

  • Tracking and analyzing deodorants EU market and brand performance• Supporting the implementation and management of projects in the European region• Partnering with countries (mainly FR, CEE & Nordics) and platforms • Developing content and creating an activation plan for Unilever Careers social media

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  Johnson & Johnson

  May 2017 - May 2019

  • Development and implementation support of the brand projects across countries and platforms• Digital Media Management: Web, Social Media, SEO & PPC.• KPI tracking and analysis of competition/market trends• Working in close partnership with the regional franchise teams and country brand activationteams in order to assure strategic alignment and flawless execution• Ensuring on-time Artwork development managing cross-functional teams• Monitoring and updating brand expenses (PO creation - Ariba) Show less

  • Assistant Brand Manager Southern Europe Aveeno, RoC & Regaine

    May 2018 - May 2019

  • Assistant Brand Manager Southern Europe Neutrogena

    May 2017 - May 2018
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  Coty

  May 2019 - Oct 2020

  Junior Brand Manager Iberia - Professional Beauty - Nioxin, Sassoon & System Professional

  Responsible for managing 4 Professional Hair Color & Hair Care brands (Nioxin, SP, System Professional & Sassoon) in Iberia (Spain + Portugal): • Leading and designing Strategic Marketing plans across brands and markets. • Executing Omnichannel Strategies (Trade Terms, Promotions) across Direct (b2b), Indirect (wholesalers), Key Accounts, Premium Retail & E-Commerce channels. • Building and monitoring annual budget • Being responsible for each brand's P&L – Profit oriented. • Leading and executing development of the Wella Club app Show less

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  Grupo Bimbo

  Nov 2020 - Nov 2022

  Brand Manager

  • Developing the long-term strategy of the brand (NPDs, new concept ideas and new category opportunities, portfolio optimization). • Designing Brand Marketing plans and assuring implementation and execution.• Project & People Management: leading and working closely to different departments involved (R&D, Sales, Finance, Trade, etc.) and external agencies • Identify new opportunities in the market analyzing consumers behavior and insights (consumer research & mintel). Sell- in and Sell- out analysis - using Nielsen and Kantar.• Building and monitoring annual budget. Responsible for each category’s P&L – Profit oriented. Show less

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  Mattel EMEA

  Nov 2022 - now

  Brand Manager Barbie - Spain & Portugal