Ariadna Puig

Ariadna Puig

Junior Consultant

Followers of Ariadna Puig2000 followers
location of Ariadna PuigItaly

Connect with Ariadna Puig to Send Message

Connect

Connect with Ariadna Puig to Send Message

Connect
  • Timeline

  • About me

    Brand Manager Barbie en Mattel EMEA

  • Education

    • La Salle Bonanova

      2010 - 2012
      Bachillerato with honors
    • Liceo Cervantes Roma - Italia

      2006 - 2009
      E.S.O.
    • Bentley University

      -
      International Exchange Program
    • ESADE Business School

      2012 - 2016
      Bachelor of Business Administration (BBA)
  • Experience

    • AIESEC in Spain

      Apr 2013 - Nov 2014
      Junior Consultant

      Active member of the Sales Department (Incoming Exchanges):• Market research for potential partnerships with companies from different industries.• Responsible for selecting, screening and tracking potential international candidates for internships in Spain

    • Elements Entertainment

      Jul 2013 - Sept 2015
      Executive Producer & Co-Founder

      • Created marketing and advertising campaigns• Financial Management - in charge of accounting, finding funding, negotiating conditions withtheatres.• Directed a team of 25 people (creative team and cast).

    • L'Oréal

      Jun 2015 - Dec 2015
      Marketing Intern at L'Oréal Professionnel

      • Analysed daily, weekly and monthly KPI’s of activations and LP Community platform.• Developed and executed LP Community 2015 action plan.• Adapted international marketing campaigns to the national market and led creative selling strategies for styling launches.• Liaision with sales, logistics, digital, communication and accounting departments.

    • Unilever

      Sept 2016 - Mar 2017
      Global Brand Development Rexona/Sure

      • Tracking and analyzing deodorants EU market and brand performance• Supporting the implementation and management of projects in the European region• Partnering with countries (mainly FR, CEE & Nordics) and platforms • Developing content and creating an activation plan for Unilever Careers social media

    • Johnson & Johnson

      May 2017 - May 2019

      • Development and implementation support of the brand projects across countries and platforms• Digital Media Management: Web, Social Media, SEO & PPC.• KPI tracking and analysis of competition/market trends• Working in close partnership with the regional franchise teams and country brand activationteams in order to assure strategic alignment and flawless execution• Ensuring on-time Artwork development managing cross-functional teams• Monitoring and updating brand expenses (PO creation - Ariba) Show less

      • Assistant Brand Manager Southern Europe Aveeno, RoC & Regaine

        May 2018 - May 2019
      • Assistant Brand Manager Southern Europe Neutrogena

        May 2017 - May 2018
    • Coty

      May 2019 - Oct 2020
      Junior Brand Manager Iberia - Professional Beauty - Nioxin, Sassoon & System Professional

      Responsible for managing 4 Professional Hair Color & Hair Care brands (Nioxin, SP, System Professional & Sassoon) in Iberia (Spain + Portugal): • Leading and designing Strategic Marketing plans across brands and markets. • Executing Omnichannel Strategies (Trade Terms, Promotions) across Direct (b2b), Indirect (wholesalers), Key Accounts, Premium Retail & E-Commerce channels. • Building and monitoring annual budget • Being responsible for each brand's P&L – Profit oriented. • Leading and executing development of the Wella Club app Show less

    • Grupo Bimbo

      Nov 2020 - Nov 2022
      Brand Manager

      • Developing the long-term strategy of the brand (NPDs, new concept ideas and new category opportunities, portfolio optimization). • Designing Brand Marketing plans and assuring implementation and execution.• Project & People Management: leading and working closely to different departments involved (R&D, Sales, Finance, Trade, etc.) and external agencies • Identify new opportunities in the market analyzing consumers behavior and insights (consumer research & mintel). Sell- in and Sell- out analysis - using Nielsen and Kantar.• Building and monitoring annual budget. Responsible for each category’s P&L – Profit oriented. Show less

    • Mattel EMEA

      Nov 2022 - now
      Brand Manager Barbie - Spain & Portugal
  • Licenses & Certifications

    • TOEFL Test - C2 level

      The TOEFL® test
      May 2014
    • Certificate in Advanced English (CAE)

      Cambridge English Language Assessment
      Mar 2013