Dennis Larsson

Experience

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  Proffice

  Jan 2010 - Dec 2010

  Recruiting

  At Proffice my main focus was recruting and building a large portfolio with candidates on the local market in the Östersund area for current clients and pipeline. The majority of our clients were call centers and most of the consultants were junior or entry level.Main duties: RecruitingSales - Cold calls, upsell, field and retentionCoaching

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  AdProfit

  Jan 2011 - May 2016

  As Head of Sales I was responsible for setting fiscal budgets together with our publisher partners and then implementing this on the sales team. I also handled all other staff related inquiries, quarterly and fiscal revenue presentations for management board and handled all publisher partnership relations. Duties: • Maintaining and setting agreements with current and new publisher partners Staff salary and holiday schedules• Responsible for recruiting and ensuring that the individual and team performance is on target and that they reach their KPIs • Responsible for team and individual budgets• Publisher partner contact, including budget/forecast together with the CEO (about 40 publishers)• Product development – keeping our product portfolio updated and competitive despite the market being in constant change. For example programmatic sales, banners, impact formats, mobile products and native marketing solutions.• Part of Management Team and Board Member. Achievements: • 10 % revenue increase during my first year as Head of Sales 2 million SEK net profit (doubling last year)All this with a smaller, more LEAN sales team Show less Handling some of AdProfits larger accounts has so far helped me progress into a more creative and evolved sales rep. At times thinking out of the box but mainly using what's at hand to reach my clients goals can sometimes prove challenging but almost always just as fun!Analysing and Optimising are Key Values in my day to day work. It's always extremely important to me that all my clients and partners feel that they're in good - safe - hands when working with me. Duties:• Reaching set key figures• Direct client and agency sales• Working towards set budget and KPIs• Lead generation• About 10 % new businessResults:• 2015: 148 % individual budget surpassed. (Budget: 8 000 000 SEK)• 2014: 106 % individual budget surpassed. (Budget: 6 000 000 SEK) Show less Responsible for building the adops team within in AdProfit including setting up internal and external routines, recruiting, client success certification, tech partner maintainance, campaign delivery structure and much more.Main focus during this year was decreasing delivery issues, increasing client satisfaction, making the internal process more lean and developing more understanding between adops and sales. - Product development- Recruting- Setting up internal and external routines- Customer service - Campaign delivery/optimisation- Marketing specialisation- Tech partner maintainance Show less

  • Head of Field Sales

    May 2014 - May 2016

  • Key Account Manager, Field Sales

    Mar 2013 - May 2016

  • Team Leader, Field Sales

    Jul 2013 - May 2014

  • Account Manager, Field Sales

    Mar 2012 - Mar 2013

  • Head fo Traffic

    Jan 2011 - Mar 2012
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  Tjänstehimlen AB

  Jan 2012 - Mar 2013

  CEO and Founder

  Tjänstehimlen was a startup business building a peer to peer platform based on easy services of different sorts. The core business within Tjänstehimlen was to connect people offering services such as dogwalking, cleaning, babysitting, moving services and more with people looking to buy these services. Main duties: Business developmentPartnership setupsBusiness strategyRecrutingCoachingSales

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  Quantcast

  May 2016 - Mar 2018

  Senior Agency Sales manager, Field Sales Nordics

  New market launch and salesResponsible for new and existing business, building close client and agency relations throughout the Nordic region. Part of the Swedish Field Sales Team and I am also the main Sales Representative for Quantcast in Finland. Working closely with our EMEA-team based in Dublin has taught me much about the global marketing landscape. I work with both direct clients as well as agencies.Duties:• Strengthening Quantcast relationship with agency groups and single agencies such as Omnicom, WPP, Publicis and Vizeum in the Nordic region.• Building strong and close relations with marketing directors across many different businesses such as Automobile, Insurance, Banking, Travel and more.• Responsible for educating new and existing clients in Brand Safety, Brand Building, Attribution models and more. • Cold calls to ensure a constant and full pipe.• Helping agency groups programmatic organizations strengthening their internal relations by providing new and unique insights and products.• Being ahead of the game to make sure I have solid knowledge about all the agencies and in which way we differ from what they do. • Travelling on a regular basis, mostly between Stockholm and Helsinki.• KPIs include, meetings, quarterly and monthly budgets as well as number of new business opportunities.• Responsible for all QC field sales in the Finnish market Show less

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  Dagens Industri

  Mar 2018 - now

  Senior Account Manager, TV

  Business-, Product development and Sales execution Dagens industri TV - the latest commercial product within Dagens Industri - is Swedens only business news tv-channel, with live broadcast from early morning until evening. We have a strong set of live shows seen by loyal viewers and impressive growth. Therefore, I’ve learned a lot by being a part of the small team working on setting up and developing the product. Together with a product owner and a business strategist, I mainly focus on market aligned product- and business development and setting up strong client relationships. We create new business products, set market pricing, package and coach teams in how to sell them. We follow-up on revenue per product on a weekly basis. I also work closely with the different teams and do all of the co-presentations on all major Swedish media agencies, their broadcast -, digital and programmatic trading teams. I currently work with all major media agencies and many of the major direct clients in Sweden.Duties: • Product and business development• Business strategy• Sales coaching, across teams• Field sales, agency and client (new business and retention)• Creating sales presentations, sales routines and client cases• Building long term partnerships• Performance improvements• Sales coaching, across teamsAchievements, Ytd:Several launces of new sponsor-based shows such as Weekend, Sustainability and Real estate• 600% Revenue growth• Tripled product portfolio• Improved user experience and improved ratings across all KPI’s (Viewability, completions etc) Show less