Celia Thaysen

Experience

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  Miller Freeman. Later United Business Media and CMP Information.

  Feb 1996 - Aug 1999

  Media Marketing / Corporate Development Exec

  B2B marketing communications and media research executive. Promoted to Corporate Development Exec.

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  BMRB

  Feb 2002 - May 2003

  Group Account Manager

  Account Manager on Target Group Index (TGI) - leading provider of consumer marketing and media insight surveys. Managed a team looking after 80+ UK Press accounts using TGI products. Responsible for new business development, client relationships, insight & analysis, and training among UK publishing media owner.

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  Wall Street Institute

  Aug 2003 - May 2005

  Service Manager

  Managed a team of 20 teachers, study advisors and customer service staff. Responsible for the day-to-day running of the language centre to ensure the educational success and satisfaction of 850 students.

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  Berlitz

  Jun 2005 - May 2006

  English teacher
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  AdPeople

  Jun 2006 - Apr 2009

  Account Manager for Dell Consumer; later Dell Large Business Enterprise

  Managed Dell Large Enterprise’s first pan-EMEA branded print campaign and Dell Consumer’s pan-EMEA print ad campaigns. Worked with client and agency creatives to translate the strategic and tactical briefs into ad templates for localization across EMEA. Worked with localisation and media agencies to deliver ads.

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  The Copenhagen Post

  Apr 2009 - Feb 2012

  Journalist, columnist and Community Editor

  Wrote a column, local news stories and features, was a regular contributor to the entertainment guide, writing event and culture previews, film and restaurant reviews. Reported on the COP15 annual climate change conference and summit. Created a Community section and became its editor. Also produced a Relocation Guide and other supplements.

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  Celia Thaysen - Writer & Editor

  Apr 2011 - now

  Freelance Copywriter and Editor
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  Ringier China

  Sept 2013 - Dec 2014

  Managing Editor, Shanghai Family

  Managing editor of Shanghai Family media stable - the leading English language family lifestyle title in Shanghai. Circ: 45,000. Became Head of Family titles including City Weekend Parents & Kids. Responsible for the day-to-day editorial operation, design communication, recruitment, budgeting, editorial strategy, as well as fostering a strong network of community, PR and client contacts.Under my management, the magazine went from 68 to 84 pages and revenue increased 10% year-on-year. Changed editorial direction of the magazine to address a broader audience and injected fresh and unique angles about expat life in Shanghai. Researched, wrote and produced a 100+ page relocation guide. Show less

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  Electric Dialogue

  Apr 2016 - Sept 2018

  Content Marketing Consultant
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  Hurtigruten

  Oct 2016 - Jan 2020

  Marketing Copywriter and Editor

  Responsible for writing B2C marketing copy (newsletters, DM, website) and localising travel brochure texts for UK market.

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  Hurtigruten Group

  Aug 2021 - Dec 2022

  Content Editor

  Part of the team on a large-scale web migration project working with client and McKinsey consultants. Managed a team of copywriters and editors to rewrite/ edit all product, travel destination and itinerary descriptions working to TOV, Style and SEO guidelines. Input to design of new CMS.

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  SproutWorld

  Aug 2022 - Feb 2024

  Marketing Copywriter

  Responsible for copy for B2C and B2B products from creative concepts through to execution of all web texts, social media, newsletters and DM campaigns, blog posts, paid for media, sales brochures and reseller kits.