Amy Gray

Experience

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  Bruegger's Bagel Bakery

  Jun 1995 - Jun 1997

  Marketing Manager
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  HMS Partners

  Jul 1997 - Aug 1999

  Account Executive

  Directed strategic marketing design and tactical execution for agency's premier commercial franchise restaurant account including thirty-three locations in multiple states for this marketing agency specializing in advertising, branding, public relations and public affairs.Negotiated purchase of electronic, outdoor and print media for each national and regional co-op promotion.Developed and executed launch programs, including grand openings and remodels, competitive intrusion, bakery and anniversary programs.Responsible for local store marketing plan presentations.Developed and implemented public relations programs featuring competitive activity analysis.Achieved national recognition for regional sales programs that resulted in increased customer attraction, and customer and employee retention. Show less

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  J Malsh & Company

  Aug 1999 - Mar 2000

  Account Supervisor

  Full responsibility for maximizing account profitability via exceeding client campaign return on investment for this full service marketing agency serving regional and national clients.Assisted in the re-engineering Comair Airlines branding strategy from an airline passengers had to fly, to an airline passengers wanted to fly.Strategic planning and tactical administration of national and regional marketing programs for Comair.Electronic, outdoor, print and on-line media negotiations on regional and national levels.Developed and implemented customer retention programs for clients. Show less

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  Inside Media

  Mar 2000 - Aug 2004

  Media Director

  Senior marketing executive leading this international corporation's largest accounts to enhanced profitability and increased market share. Full strategic media planning responsibility, execution of all contract negotiation functions, and spearhead of primary client relations and retention activities.Responsible for strategic planning, creative campaign design, and tactical implementation of marketing programs for regional, national and international accounts. Negotiate media purchase agreements and develop value added programs. Show less

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  BellTower Advertising, Inc.

  Aug 2004 - now

  President

  Oversee, direct, and coordinate all advertising agency activities. Formulate plans to continue business with established accounts while soliciting new accounts. Plan and execute Belltower Advertising policies. Responsible for strategic planning, creative campaign design, and tactical implementation of marketing programs for local, regional, and national accounts.Coordinates activities of media, research, graphic arts, finance and sales departments.Reviews and approves media purchase agreements and develops value added programsReviews and approves rates and classifications for all types of advertising. Reviews and approves research activities concerned with gathering information and statistics pertinent to planning and execution of advertising plans. Show less