Pooja Soni

Pooja Soni

Marketing Research Associate

Followers of Pooja Soni525 followers
location of Pooja SoniLouisville Metropolitan Area

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  • Timeline

  • About me

    Senior Business Analyst at CGI

  • Education

    • Govt. College Dharamshala

      2005 - 2008
      Bachelor's degree Bachelor's of Science
    • Landmark Education

      2012 - 2012
      Graduate of Landmark self expression and leadership program public speaking
    • Narsee Monjee Institute of Management Studies

      2010 - 2012
      One year Diploma Human Resources Management and Services
    • Indian Institute of Planning and Management

      2011 - 2013
      Master of Business Administration (MBA) Marketing/Marketing Management, General
  • Experience

    • Jindal Pipes Ltd.

      Sept 2011 - Mar 2012
      Marketing Research Associate

      • Conducted market survey, using questionnaires, face-to-face interviews, and telephone interviews to gather information from customers.• Compiled data to understand the market demand and the competition and to evaluate the company’s strengths and weaknesses.• Measured customer satisfaction with Jindal products. • Created a SWOT analysis for presentation to leadership and as part of the project, presented the results to the leadership team.• Provided information that proved instrumental in converting three potential clients into key accounts. Show less

    • Computational Sciences Experts Group

      Jan 2014 - Jun 2014
      Business Manager

      • Produced and updated marketing materials like the company brochures and media.• Promoted technical blogs and articles on social media and leading automotive/aerospace magazines. • Managed design and launch of the CSEG website.• Created marketing campaigns using web marketing tools on LinkedIn and WordPress.• Established and improved client communications and coordinated participation in technical conferences that helped initiate new client contacts through networking.

    • Cummins Inc.

      Jun 2014 - Jun 2016
      Customer Support Excellence coordinator

      Managed customer loyalty metric/Net Promoter Score for a global CES business unit for Cummins. Supported the annual NPS survey process; used Allegiance tool to collect, organize, and maintain contact and survey data for each client and to conduct insight analysis on customer voice.• Conducted competitor benchmarking and analysis and presented action plans based on growth insights to leadership. • Held cross-functional workshops aimed at helping functional owners identify opportunities for process and system improvement based on the analyses data gathered from the NPS results. The efforts of the cross functional teams helped move the NPS score from 11 in 2014 to 22 in 2016.• Categorized client comments by theme to generate strategic insights that helped generate executable action plan for improvement in our customer touch points.• Maintained NPS database and owned the percentage “customer service excellence (CSE) trained” metric for the CES business. Executed the leadership team goal of having 100% CSE trained workforce. Show less

    • ActionCoach - Business and Executive Coaching

      Jun 2017 - Oct 2019
      Marketing Coordinator
    • University of Louisville College of Business

      Nov 2020 - Sept 2022
      • Internship Manager for Graduate Programs

        Jan 2021 - Sept 2022
      • Program Coordinator Senior

        Nov 2020 - Jan 2021
    • CGI

      Sept 2022 - now
      • Senior Business Analyst

        Jul 2024 - now
      • Business System Analyst

        Sept 2022 - now
  • Licenses & Certifications

    • Net Promoter Score Certified Associate

      Net Promoter Academy
  • Volunteer Experience

    • Volunteer at Hospice South Africa

      Issued by Hospice
      HospiceAssociated with Pooja Soni