
Pooja Soni
Marketing Research Associate

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About me
Senior Business Analyst at CGI
Education

Govt. College Dharamshala
2005 - 2008Bachelor's degree Bachelor's of Science
Landmark Education
2012 - 2012Graduate of Landmark self expression and leadership program public speaking
Narsee Monjee Institute of Management Studies
2010 - 2012One year Diploma Human Resources Management and Services
Indian Institute of Planning and Management
2011 - 2013Master of Business Administration (MBA) Marketing/Marketing Management, General
Experience

Jindal Pipes Ltd.
Sept 2011 - Mar 2012Marketing Research Associate• Conducted market survey, using questionnaires, face-to-face interviews, and telephone interviews to gather information from customers.• Compiled data to understand the market demand and the competition and to evaluate the company’s strengths and weaknesses.• Measured customer satisfaction with Jindal products. • Created a SWOT analysis for presentation to leadership and as part of the project, presented the results to the leadership team.• Provided information that proved instrumental in converting three potential clients into key accounts. Show less

Computational Sciences Experts Group
Jan 2014 - Jun 2014Business Manager• Produced and updated marketing materials like the company brochures and media.• Promoted technical blogs and articles on social media and leading automotive/aerospace magazines. • Managed design and launch of the CSEG website.• Created marketing campaigns using web marketing tools on LinkedIn and WordPress.• Established and improved client communications and coordinated participation in technical conferences that helped initiate new client contacts through networking.

Cummins Inc.
Jun 2014 - Jun 2016Customer Support Excellence coordinatorManaged customer loyalty metric/Net Promoter Score for a global CES business unit for Cummins. Supported the annual NPS survey process; used Allegiance tool to collect, organize, and maintain contact and survey data for each client and to conduct insight analysis on customer voice.• Conducted competitor benchmarking and analysis and presented action plans based on growth insights to leadership. • Held cross-functional workshops aimed at helping functional owners identify opportunities for process and system improvement based on the analyses data gathered from the NPS results. The efforts of the cross functional teams helped move the NPS score from 11 in 2014 to 22 in 2016.• Categorized client comments by theme to generate strategic insights that helped generate executable action plan for improvement in our customer touch points.• Maintained NPS database and owned the percentage “customer service excellence (CSE) trained” metric for the CES business. Executed the leadership team goal of having 100% CSE trained workforce. Show less

ActionCoach - Business and Executive Coaching
Jun 2017 - Oct 2019Marketing Coordinator
University of Louisville College of Business
Nov 2020 - Sept 2022Internship Manager for Graduate Programs
Jan 2021 - Sept 2022Program Coordinator Senior
Nov 2020 - Jan 2021

CGI
Sept 2022 - nowSenior Business Analyst
Jul 2024 - nowBusiness System Analyst
Sept 2022 - now
Licenses & Certifications

Net Promoter Score Certified Associate
Net Promoter Academy
Volunteer Experience
Volunteer at Hospice South Africa
Issued by Hospice
Associated with Pooja Soni
Languages
- enEnglish,hindi.punjabi
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