Shiara Romero

Experience

• 

  Banco Sofitasa

  Mar 2006 - Nov 2006

  Ejecutiva de Negocios

  • Investigación de mercado y de la satisfacción de los clientes comerciales del banco, a través de encuestas, la tabulación de los resultados y recomendaciones para mejorar la retención de clientes.• Manejo de data e Inteligencia de Negocios.• Apoyo al front office.----------------------------------------------------------------------------------------------------------------------------------------• Strategic planning to manage the purchases of all the inputs needed by both farms. • Establishment of long term relationships with the suppliers. Show less

• 

  Banco Exterior

  Jun 2008 - Nov 2009

  • Reporte preciso y a diario de la cartera activa y pasiva de las 3 regiones que pertenecían a la División.• Desarrollo de una matriz más eficiente para facilitar la identificación de movimientos "(entradas, salidas, cantidad de créditos: en espera de aprobación, negado, y en espera de ser liquidados y así sucesivamente) de las 33 sucursales que pertenecen a la División.• La veracidad de este dato es crucial para la alta dirección del Banco ya que les ayuda a seguir el logro de los objetivos mensuales de cada region y a tener un dato mas certero del negocio.--------------------------------------------------------------------------------------------------------------------------------------• In charge of accurate reporting and statistics for the Divisional Manager.• Developed a more efficient information system that improved the veracity and promptness of the key indicators for the 33 branches under this Division. This enabled the team to improve their compliance of the bank´s targets and budgets Show less • Las responsabilidades principales fueron aprender cómo el banco funciona, cual era la meta estratégica del banco, fue y la importancia de crear una nueva generación de trabajadores que entendiera y se comprometieran con la visión estratégica del banco.• Esta fue una experiencia enriquecedora ya que el banco puso a nuestra disposición todas las herramientas para aprender el negocio bancario.----------------------------------------------------------------------------------------------------------------------------------• Allowed me to learn how the bank works, its targets and the role of human resource planning to prepare a generation of workers that will implement the strategic vision on the bank. Show less

  • Especialista de Negocios

    Jun 2008 - Nov 2009

  • FIT

    Jun 2008 - Dec 2008
• 

  COBECA Unidad de Detales ( FUSA)

  Nov 2009 - Jul 2011

  Coordinadora de Ventas

  • Coordinadora de Ventas en una cadena de farmacias, ofreciendo un servicio personalizado para aquellas compañías de seguros u otro tipo de empresas que quisieran dar a sus asegurados o empleados el beneficio de medicamentos gratuitos.• A cargo de la negociación de diversos acuerdos entre las franquicias y clientes.• Servicio post venta a través de la medición de los niveles de satisfacción de los clientes, medida por: % de incremento en ventas,% de los requerimientos con base semanal.• Desarrollo del programa de CRM, que se basaba en el suministro de información de valor sobre el comportamiento de consumo de los medicamentos por parte del cliente.• Trayectoria del personal bajo mi supervisión.-------------------------------------------------------------------------------------------------------------------------------------• Sales coordinator in charge of both over-the-counter sales and sales through insurance programs. Also responsible for post-sales service and measurement of costumer satisfaction.• Developed a CRM information program by which our pharmacy chain was able to sell information about medicine usage records to health providers and insurance companies.• In charge of negotiation of different agreements between the franchises and clients. Show less

• 

  INCAE Business School

  Aug 2011 - May 2013

  MBA 2013

  MBA at Incae Business School Campus Costa Rica, with a major in Finance, Economics & Sustainable Development.

• 

  AstraZeneca

  May 2012 - Aug 2012

  Internship

  • Gathering information for the development of a POS Program. • Regional Legal Mapping of the POS advertising and promotion. • First steps of the segmentation and targeting of pharmacies. • Development of the Pharmacies Concentration Curves.

• 

  AstraZeneca

  Nov 2012 - Dec 2012

  Consultor

  Management Consulting Practice • Gathering information to develop regional strategic projects. • Field Planning: Assessment of current, short & long term market conditions, and evaluation of high potential opportunities in the region. • Recommendations based on the analysis.

• 

  Citi

  Aug 2013 - Jun 2016

  • Coordinate with LATAM EX MEX countries, clusters and product teams the estimate related to month end, quarter end and year end as well as forecasting processes, and verify the accuracy of the information received. • Weekly variance analysis between Actuals, Plan & Outlook per product and LATAM ex MEX cluster. • Preparation of the Outlook financials for LATAM EX MEX Region. • Verify the presentations prepared are aligned with the changes in financials and business sense as per changes received. • Consolidation of the comments and preparation of the final presentations for the regional LATAM CEO. • Ad-Hoc financial analysis against Budget on quarterly and monthly results request from the Regional Office Show less • Project Management of the processes being migrated from US or LATAM to Financial & Risk Operations in Costa Rica. • Audit Readiness from the Migration perspective; keep record and track of all the Risk and Control documentation required by type of migration.• Lead the global execution of the Service Delivery Annual Partner Feedback Survey across all Financial & Risk Operations Centers (Manila, Mumbai, Tampa and Costa Rica). • Analysis and recommendations based on partner’s feedback. • Track of the status of the Actions Plans and Commitments agreed with partners.• Certified Citi Lean White Arc Program. Show less

  • FP&A Outlook Analyst LATAM ex MEX Region

    May 2015 - Jun 2016

  • Migration Coordinator & SDM Analyst

    Aug 2013 - May 2015
• 

  BAT

  Jun 2016 - Aug 2022

  My team and I are responsible for: Budget Management for Spec channels, In person Activation, Digital Marketing, Sponsorships, Total Customer Investment, Flexible Marketing Funds & Performance Enhancement Program: Forecast, execution, ROI, business cases & Trade Support.2021 Main Projects: GBS RAI Support implementation & TAO 2.0 Tester. Responsible for: Managing the Accounts Receivable function for Colombia: Forecast, execution, bad debts management, Local Credit Policy effectiveness, Local credit committee execution. Trade Support during the Pandemic.2020 Main Projects: New payment Channels, Pandemic AR Management, AR Recovery Plans, Exceptional Waivers Management (COVID Impacts Management) Responsible for: The NBSE budget, customer profitability analysis(Trade channels), NCL framework and execution assessment, localcredit committee tracking and new product introduction andlaunches analysis. Reporting: Gross to Net analytics aligning on keydrivers & commentaries with Regional and Cluster areas.2019 Main Projects: SANCAR NCL Procedures Guidelines drivecustomer profitability for 5 key markets for 2019 & 2020. As a Commercial Finance Pricing & Excise Executive in Marketing Finance for BAT South Andean & the Caribbean Markets my primary responsibilities were to support the Marketing and End Market Finance functions as a finance business partner, performing revenues analysis, seeking for pricing & excise opportunities across the Caribbean Markets. As the Commercial Finance Brand Executive in Marketing Finance for BAT Central American & the Caribbean, the primary responsibilities were to support the Marketing function as a finance business partner, focusing in brand profitability, budget control & management for the marketing investment for BATCCA. Competitor analysis and financial analysis for new product introduction and launches.

  • Senior Commercial Finance Manager

    Apr 2021 - Aug 2022

  • Colombia Credit & AR Coordinator

    Feb 2020 - Mar 2021

  • Assistant Commercial Finance Manager

    Feb 2019 - Feb 2020

  • Assistant Commercial Finance Manager

    Mar 2018 - Feb 2019

  • Assistant Commercial Finance Manager

    Jun 2016 - Mar 2018
• 

  Reynolds American Inc.

  Aug 2022 - now

  New Categories Finance Director - Strategy & New Projects Budget Management for In person Activation, Sponsorship, all the Commercial Initiatives for New Categories & IPA Coupons Programs: Forecast, execution, ROI, business cases & Trade Support.

  • Commercial Finance Director - New Categories

    Jul 2023 - now

  • Senior Finance Manager IPA, Sponsorship & Commercial Initiatives

    Aug 2022 - Jul 2023