Michael Kwasi Bobo

Experience

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  Ghana Education Service

  Sept 1998 - Jul 2002

  Headmaster 'J'

   Drew the school’s program and increased enrollment by fifteen percent (15%). Conducted in-service training for newly posted teachers enabling them adapt to the school and community leading to a hundred percent (100%) teacher retention Established and maintained a good school-community relationship for harmonious co-existence Strategized with teachers, parents and pupils to attain a sixty percent (60%) pass in the B.E.C.E compared to zero percent (0%) the previous year by offering decisive leadership. Show less

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  Hanson Lynch Inc

  Feb 2007 - Jul 2007

  Project Officer (Telemarketing)

  Prepared product and service documents like basic scripts, voicemail scripts, Sales Analysis for specific projects.Trained agents on Telemarketing and sales skills leading to increased sales.Conducted daily sales team analysis to remedy shortfalls and improve sales.Monitored, assessed and evaluated all sales agents for skills training which resulted in fifty three percent (53%) increase in call go through rate.Conducted daily client meetings to address customer, agents and client concerns. Show less

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  Allure Ghana Limited

  Aug 2007 - Jun 2009

  Spa Manager/ Marketing Executive

   Helped draw up the Spa Operational Plan for the year 2009 leading to specific action plans for over 20 aestheticians to deliver on the promise of delivering un-paralleled relaxation and preventative therapeutic treatment to all clients Implemented client service and cross marketing strategies to build and maintain client relationship, and up sell products resulting in fifteen percent (15%) increase in client satisfaction and thirty two percent (32%) increase in product sales. Devised ways of effective product usage aimed at reducing wastage by seven and half percent (7.5%) Managed all cash transactions on daily basis resulting in operating within set budgets Re-engineered the processes of service delivery which resulted in thirteen percent (13%) increase in resource utilization. Instrumental in the planning and organization of the first ever ‘Allure Road Show which gave countrywide media coverage to Allure Ghana Ltd. Spearheaded all media communication activities, during IYABA 2009 and Joy Bridal Fair 2009. Show less

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  Telligent Wireless

  Jul 2009 - Feb 2012

  Head:Marketing and Customer Care

   Managed and coordinated all marketing & customer care staff and activities to attain ninety eight percent (98%) client retention. Evaluated the market situation and calculated product/service life cycles leading to new service development (Google Apps and Astra Solutions) Negotiated with the Legislative authorities in the development of new service lines and the Telecommunication Service Providers for reseller rates leading to increased profit margins. Developed and implemented marketing plans and projects for new and existing products culminating in market segmentation and the development of segment specific sales strategies leading to forty three percent (43%) increase in convection rate. Managed Productivity and efficiency of all systems-people, processes and perspectives which brought a brand and communication congruence resulting in synergy amongst all units. Delivered periodic reports for management decision making on all Marketing & Customer Care activity leading to the development of two (2) new service lines. (Seamless Wi-Fi and Email2SMS) Determined marketing budgets and strategized to align service lines to specific marketing communication tools. Developed product and service pricing strategies and tools that enabled the development of a clear articulation of ‘Key Value Proposition’ to different audiences  Liaised with media and advertising houses, to manage communication and promotional campaigns leading to the introduction of social media adverts. Developed, write and distribute a monthly newsletter that increased client contact media on a monthly basis Show less

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  Melgrep Ghana

  Jan 2012 - May 2014

  Head: Sales and Customer Care

   Managing the link between Marketing, Sales, Estimation, Production and Installations teams, reducing client rejection of finished products from eleven percent (11%) to three percent (3%) Developed a client communication plan, enabling Melgrep to communicate with clients weekly on project updates, changes and possible delays, thereby reducing client complaints by thirty seven percent (37%) Integrated the sales and production cycles to allow for accurate information flow between the various departments giving rise to an atmosphere of camaraderie. Currently building a social media platform aimed at earning advertising time rather than buying advertising time. This is to increase marketing reach by forty three and half percent (43.5%) Show less

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  PestControl Ghana

  Oct 2013 - Oct 2021

  Managing Partner

  Managing man, money and machines

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  Alpha Ghana

  Jun 2014 - Dec 2019

  National Director
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  The Christian Broadcasting Network

  Jul 2021 - now

  National Director