Jesper Neergaard Paustian

Experience

• 

  GreenData

  Jan 2003 - Jan 2005

  Support, Factory

  IT-Support, building, repairing and supporting PC's.

• 

  Nega-IT

  Jan 2005 - Jan 2012

  Founder

  IT Consultant for private customers and small/medium-sized companies.Development of websites.

• 

  ICTUS Fair Trade

  Jan 2005 - Jan 2006

  IT Support

  Serviced IT-Infastructure. Maintenance of user's PC's, in-house Windows server and network.Preparation and configuration of new machines and users.

• 

  JS World Media A/S

  Jan 2012 - Mar 2014

  Marketing Assistant | Business Development

  Part time marketing assistant, working with:Graphical design elements for e.g. roll-outs, brochures (printed and digital) and web.Market research and analysis.Concept development and ideations.Video production and editing, producing feature demonstration videos.Communication and coordination with foreign offices irt. sales and design tools.

• 

  Cryos International - Denmark

  May 2013 - Feb 2015

  Web Consultant

  Localization of the new and fresh Cryos International website.- Including project coordination with translators, developers and marketing.Website interaction optimization and development. Light graphical design of website elements.Preparation and enhancement of pictures for website use.Analyzing, planning and implementing SEO/SEM.

• 

  Firtal

  Feb 2015 - Jan 2016

  Business Unit Coordinator - Consumer Electronics

  Work tasks include:- Online Marketing- SEO/SEM- Affiliate Marketing- Customer/User Experience- (Split) Testing- Process optimization and development- Business improvement and development- Product sourcing and distributor/manufacturer contact- Content creation- Conversion optimization

• 

  No Zebra

  Jan 2016 - Mar 2020

  In order to focus my efforts on building best-in-class digital strategy and eCommerce-solutions in the cross section of technology, UX/design and marketing, I took a more strategic and business development oriented role, narrowing my focus to market positioning, business strategy, activation and growth.Along with the role I was tasked with establishing and positioning our efforts in Copenhagen and built a team of 6 marketing and business focused people in combination with the department in the Aarhus HQ.Mentionable client relationships:- Norlys / Eniig; B2C + B2B Lead gen- TasterWine / Skjold Burne; B2C eCommerce- Skinetworks; B2C eCommerce + Lead gen- Kvik; B2C Lead gen- Inspari; B2B Lead gen Show less Building the Digital Marketing department at No Zebra to support full funnel marketing efforts along with marketing strategy, data visualisation and technology.Close collaboration with the technology and UX/design department to envision and build leading eCommerce solutions supported by best-in-class marketing efforts.- Department strategy, business vision, management, market position and outlook, achieving brand and result recognition and high customer satisfaction.- Team-management; both in terms of recruiting and developing people, skills and mindset in order to secure client performance and high level of employee happiness.- Client management and business development, building both visions and strategy to accommodate business goals and needs, aligning efforts with managers, directions and boards. Show less Helping a wide range of clients excel with Digital Marketing and Solutions, including:- Counseling, Business Analysis & Cases and Customer Insights, all datadriven, focusing on Actionable Insights driving sales and creating business- Digital Strategy Development; custom made in order to achieve the goals from ambitious businesses within eCommerce and inbound marketing. Including attribution modelling, customer lifecycle valuation and customer journey mapping.- Business Development and Sales; pitching concepts and strategies for potential clients as well as developing existing business with new facets and opportunities.- Process-optimization, developing frameworks and materials for both organization, team and clients in order to improve quality and team-efficiency.- Project and team management with a tight focus on the client's business.- SEO; Datadriven with a focus on technical optimizations, linkbuilding, content creation/qualification- SEM; Different types of paid marketing through various channels, Google Adwords (Search, Display, Shopping, YouTube) and BingAds.- Conversion Rate Optimization and Splittesting, increasing customer conversion, engagement and experience.As Head of Traffic & Conversion my responsibilities include leading, managing a team of eight and drive our strategic efforts, in order to reach the goals of our ambitious customers and help them grow their business. This includes development of frameworks, customer strategies and of course coach my colleagues in order to help them reach their full potenital.With a technical background I often assist with project management as the missing link between Marketing and Development in order to make sure our solutions are equipped for all the marketing efforts to come, in terms of onsite and Analytics tracking, Technical SEO and User Experience.I'm always challenging status quo in order to develop, expand and improve businesses. - Naturally always with the client's business and KPI's in mind. Show less

  • Chief Digital Officer - Director CPH

    Oct 2019 - Mar 2020

  • Chief Digital Marketing Officer

    Jul 2018 - Mar 2020

  • Head of Traffic & Conversion - Digital Marketing Consultant

    Jun 2017 - Jul 2018

  • Digital Marketing Consultant

    Jan 2016 - Jul 2018
• 

  IMPACT Extend A/S

  Mar 2020 - Sept 2023

  At IMPACT Extend we strive to be at the edge of real data driven digital marketing, with class-leading data, BI, marketing automation and traffic efforts bridged by value-focused strategic initiatives, in order to unleash market leading business potential.My role and daily tasks evolve around business strategy and commercial development, working both with clients to raise the bar of their digital and marketing efforts as well as developing our team to deliver cutting edge solutions and performance on both a strategic and tactical level.One of my primary focus points is in developing our consultancy skills, approach and efforts, building upon our strong specialist skills to build a foundation of advice and consultancy, to be executed upon.I'm responsible for building, formalizing and conceptualizing our core offerings with our teams, to ensure we have the best possible marketing offerings and position department leads and their teams in the digital space and activate them to unleash (digital) business potential.Leadership and people management is primary to the the success of our journey, combined with strategic offerings tailormade to the ever increasing needs of ecommerce and B2B businesses.Mentionable client relationships:- IMERCO; B2C eCommerce- Matas; B2B eCommerce- Bestseller; B2C eCommerce- EPOS / Sennheiser; B2C + B2B eCommerce + Lead gen- Købstædernes Forsikring; B2C + B2B Lead gen Show less At IMPACT Extend we strive to be at the edge of real data driven digital marketing, with class-leading data, BI, marketing automation and traffic efforts bridged by value-focused strategic initiatives, in order to unleash market leading business potential.My role and daily tasks evolve around business strategy and development, working both with clients to raise the bar of their digital efforts as well as developing our team to deliver cutting edge solutions and performance. One of my primary focus points is in developing our consultancy skills and efforts, building upon our strong specialist skills to build a foundation of advice and consultancy, to be executed upon.I'm building our core offerings with our teams, to ensure we have the best possible marketing offerings and position department leads and their teams in the digital space and activate them to unleash (digital) business potential.Leadership and people management is primary to the the success of our journey, combined with strategic offerings tailormade to the ever increasing needs of ecommerce and B2B businesses.Mentionable client relationships:- IMERCO; B2C eCommerce- Matas; B2B eCommerce- Bestseller; B2C eCommerce- EPOS / Sennheiser; B2C + B2B eCommerce + Lead gen- Købstædernes Forsikring; B2C + B2B Lead gen Show less

  • Partner, Chief Business Development Officer (CBDO)

    Apr 2022 - Sept 2023

  • Chief Commercial Officer (CCO)

    Jan 2021 - Jun 2022

  • Chief Client Strategy Officer

    Mar 2020 - Jan 2021
• 

  Columbus

  Sept 2023 - now

  • Vice President DK & Global Head of Partnerships & Business Development, Digital Commerce

    Oct 2024 - now

  • Vice President, Digital Commerce | Denmark

    Sept 2023 - now