Anthony C.

Going The Extra Mile Award Comcast Spotlight Aug 2015 Tony is always pushing us forward, asking questions and finding better ways of doing things. On top of his normal analyst duties Tony has taken on a lot of extra projects this quarter. These projects include: Creating how-to training videos for a future research "youtube"​ learning channel creating a macro to identify if our clients have google analytics on their website or not Teaching our marketing and research teams how to use google analytics and upgrading his skills as… Show more Tony is always pushing us forward, asking questions and finding better ways of doing things. On top of his normal analyst duties Tony has taken on a lot of extra projects this quarter. These projects include: Creating how-to training videos for a future research "youtube"​ learning channel creating a macro to identify if our clients have google analytics on their website or not Teaching our marketing and research teams how to use google analytics and upgrading his skills as well Working with Business Intelligence to identify client Spotlight share by category by zone to identify opportunities and potentially drive business. Testing new softwareDescribe below how their actions impacted this business goal.All of Tony's extra endeavors have OneSpotlight in mind and can be adapted across the company.Are there any statistics, metrics or endorsements you can use to show the impact of the nominee’s actions?The "how-to" videos have been endorsed and worked with by Comcast University this new platform will be rolled out and available to all. Marketing has jumped on the website macro and they are working to update client’s websites in saleslook. Tony is known throughout New England as our google analytics champion and is working with Interactive and auto departments on an action plan for online auto traffic. Show less

Leadership Certification Comcast University Jul 2015 Developed self-awareness and personal definitions of leadership that align with Comcast’s leadership competencies, Developed identity, and practiced influence and impact as an individual leaderEmpowered for rich career development conversations, created a plan for individual leadership development

Solution of the Quarter Comcast Spotlight Jul 2015 Congratulations Tony Carrancho – Google Analytics Solution! Your Solution of the Quarter opens us up to a new data set and shows us how Xfinity tremendously drives web traffic to an advertisers website!The Problem:• Auto Team's presentation alerted us all that we need to look at auto internet leads not just sales via polk because we are far removed from the actual sale. Google analytics provides great data but:o How do we use it?o How can we get our clients to give it… Show more Congratulations Tony Carrancho – Google Analytics Solution! Your Solution of the Quarter opens us up to a new data set and shows us how Xfinity tremendously drives web traffic to an advertisers website!The Problem:• Auto Team's presentation alerted us all that we need to look at auto internet leads not just sales via polk because we are far removed from the actual sale. Google analytics provides great data but:o How do we use it?o How can we get our clients to give it to us?o What stories can we get from the data?o How can we scale this across the region?The Solution:• Tony used Lynda.com & took courses to enhance his existing google analytics knowledge• Tony created an internal 1-sheet of questions for AEs to ask clients to assist in getting google analytics access and a how-to video & instructions for clients to pull reports to give to us.• Working with Interactive & Auto they created “Xfinity drives web traffic” slides using client data.• Tony created a macro to run through Saleslook and identify clients where we have urls and are using google analytics.o He leveraged this data to create a sortable pivot by AE to ask for their client’s google analytics.Success:• The new data option served as a key touch point to reach out to clients promoting the new “service we provide”.o Churn reduction for a client threatening to come off Xfinity.com• Requests have started rolling in for in-depth analysis, all of which tell great stories for Xfinity.com. A strong internal & external selling piece! Show less