Regina Lugo

Experience

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  GNP Seguros

  Oct 2020 - Jul 2024

  I analyzed markets and competition to understand customer needs, enabling the creation of new products. By developing product life cycles, I identified and addressed critical issues to improve existing products, optimizing performance and enhancing customer satisfaction. I cultivated solid relationships with managers, and directors of dealerships for BMW, Nissan, Renault, and General Motors, which increased our brand's presence among their clients. This achievement was possible thanks to my active participation in public relations activities, attendance at brand events, and the proactive identification of specific needs that GNP car insurance could resolve.

  • Product Specialist

    Oct 2021 - Jul 2024

  • Commercial Specialist

    Oct 2020 - Sept 2021
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  JOAN Creative

  Jul 2022 - Sept 2022

  Copywriting Intern

  I contributed valuable ideas for advertising campaigns targeted at Sheetz and eBay, conducting detailed market research to uncover insights and turn them into creative proposals. For each campaign, I suggested innovative advertising concepts. In the Sheetz campaign, I collaborated to conceptualize the slogan "Convenience deliveries solve emergencies, both big and small," presenting it in a fun and striking manner, emphasizing how the service solves urgent needs of all kinds. Simultaneously, I enriched an eBay campaign, highlighting its Authenticity Guarantee and creating a connection with the premise that authentic individuals deserve authentic products, thus strengthening the brand's trust. Show less

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  Domo

  Jan 2023 - Apr 2023

  Marketing Specialist

  I collaborated with a group of friends passionate about technology to develop innovative solutions for a personal real estate investment project using blockchain technology. Our goal was to safeguard client contracts and enable investments with small amounts, specifically targeting young people interested in investment options in both fiat money and cryptocurrencies. We made progress through exhaustive market analysis and research on emerging technological trends. Additionally, I implemented a digital marketing strategy using Instagram, X, and TikTok to attract potential investors, reaching a wide range of clients from investment experts to individuals seeking simple savings methods. Despite our initial success, the project had to be paused due to funding shortfalls. Show less

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  BBDO México

  Aug 2024 - now

  Project Manager