Evyatar Hogeg

Experience

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  Ofakim City

  May 2009 - Aug 2010

  Spokesman

  • Representing the municipality, managing marketing communications, the website and social networking.• Providing political and strategic advice to the mayor and management of crises in real time.• Writing articles, communiqués and marketing materials, as well as managing the relationship with the press.

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  Sapir Academic College

  Oct 2010 - Nov 2012

  Chairman of the Students' union

  • Managing and developing the budget of the student Association.• Management of the spokesman bureau of the student association.• Creation of partnerships and projects in cooperation with government offices.• Representing the Students Association in the Knesset (parliament) and in various committees, as well as with business and public officials.• Responding to the needs of students and the development of services for them.• Managing the student protests and promoting social moves. Show less

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  Stripes

  Aug 2012 - Jun 2015

  VP Strategic Marketing

  • Management of large-scale marketing systems for a wide range of customers.• Market research, segmentation, strategy and building a marketing budget of million $.• Managing social networking and sites, and promoting search engine (SEO, PPC, AdWords).• Advertising in the media, including: digital media, television, billboards and more.• Managing workers and subcontractors and motivating them to meet goals.• Creating business partnerships and closing deals.

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  Elite Crete Systems Israel

  Jun 2015 - Jan 2017

  CMO & Global Trade Manager

  • Constructing global marketing networks, conducting research and penetrating new markets.• Identifying new sales channels, creating partnerships and international business relations.• Negotiating and closing complex transactions amounting to millions of dollars.• Building marketing programs at the local level and at the global level (ATL, BTL).• Managing the advertising and marketing.

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  Carmel Direct

  Jan 2017 - Apr 2023

  Carmel Direct was established in 2004, as a small import and marketing company and today is oneof the leading importers with an advanced and innovative, state-of-the-art logistics center, 5 showrooms, more than 70 employees, and a distribution system for 400 points of sale throughout the country.

  • Chief Operating Officer

    Jan 2021 - Apr 2023

  • VP of Commerce and Business Development

    Jan 2017 - Jan 2021
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  Hazorfim

  Apr 2023 - now

  Chief Commercial Officer