Keegan Mills

Experience

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  Morale, Welfare & Recreation (MWR) Naval Station, Great Lakes

  May 2014 - May 2018

  Developed an award winning pilot program for community recreation consisting of 150+ ongoing programs and 15+ seasonal events resulting in a set standard for this program across Naval Stations worldwide.Adapted program design to meet participant needs through first-party data collection, cultural trend monitoring, and program analytics resulting in an increase in participation by 10% each year.Used financial data and performance metrics to analyze and forecast operational budgets, fixed and variable expenses, staffing requirements, projected revenue, and secure grants for funding.Spearheaded marketing and communication efforts including digital, social, and print to meet program participation goals.Obtained numerous certifications and trainings to better serve the program mission and customer program requests.Created standard operating procedures and emergency action plans for programs, trips, and events. Show less Provide Navy personnel and their dependents with varied programs of wholesome and constructive off-duty leisure activities. Actively promote the orientation and instruction to all eligible users as to what recreation is, what is available and how to become a part of it through participation. MWR at Great Lakes provides a variety of leisure activities to a very diverse population, serving a population of approximately 25,000 active duty military, their dependents, drilling reservists, retired military and Department of Defense (DoD) civilians.Experienced overall operations of various MWR's many branches and facilities that provide a wide variety of leisure activities, which include a bowling center, marina, golf course, library, tickets and travel office, gymnasiums, indoor pools, beach, fitness centers, outdoor recreation, climbing wall, enlisted recreation center, movie theater, softball fields, banquet/conference center, enlisted entertainment center/night club along with numerous special events. Show less

  • Community Recreation Event and Program Manager

    Aug 2014 - May 2018

  • Recreation Program Intern

    May 2014 - Aug 2014
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  RAM Racing

  Jul 2018 - Jan 2021

  Event Operations Manager

  Design race courses that satisfy city ordinances and safety requirements, and provide participants with a first-class race experience.Manage and train 10+ race teams and 500+ volunteers on city-specific guidelines for safety and performance expectations.Collaborate with city government and local officials to minimize negative impact to traffic flow, and to local residents and businesses.Lead communications with local event professionals to produce events that align with RAM’s two fold mission of providing an unforgettable race experience and raising funds for national charities.Manage $2.2 million in annual operation budgets for races serving more than 25 cities and 250,000+ runners.Negotiate contracts and pricing for services with a diverse group of race sponsors and vendors.Introduced zero waste initiatives; source reduction, recycling, composting, and food recovery.Create and present compelling, unique market-entry strategies to build credibility, and establish immediate rapport with leaders in potential new race markets. Show less

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  Target

  Mar 2021 - Aug 2021

  Operations Manager
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  National Fitness Campaign

  Sept 2021 - now

  Campaign Impact Manager