Sunny Choi

Experience

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  Kyungyon Exhibition Co.

  Aug 2000 - Jul 2002

  Exhibition Planning Coordinator

  Duties involved management of extensive fair grounds exhibitions covering a large selection of domestic product service lines. Prepared long-, mid-, and near-term planning and market strategies designed to expose an optimum number of potential end-user/clients to a maximum number of products and services. • Planned and managed large international exhibitions specialized in Naval /Defense equipment, new technologies and transport &logistics related functions. Coordinated contracts with and managed operations for overseas exhibitors.• Promoted events through mass media and industry press releases. Show less

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  IT&T

  Feb 2003 - Sept 2004

  Assitant Maketing Manager ( Internship in the US)

  Provided strategy development, operational planning and implementation, mentoring, and coaching of small and medium-sized businesses seeking entry into both the Korean and US sales/procurement domains. • Conducted market research to identify business opportunities in both Korea and the USA.• Provided strategic advice and expertise to Korean and US businesses on government affairs, business development and public relations. • Assisted Korean companies in marketing strategies for defense and IT product lines in the USA and Korea with special focus on the U.S. Departments of Defense (DoD) and Homeland Security (DHS).• Promoted Korean company’s participation in the DoD Foreign Comparative Testing Program to compete for support contracts to U.S. war-fighters and analyzed information from various DoD /DHS agencies pertaining to bidding of public buildings, IT and security services.• Formulated subcontractor’s documents for Security Project of Iraqi Reconstruction to be a teaming partner. Show less

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  DUCOM, Inc.

  Dec 2004 - Apr 2005

  US Government Market Analyist

  Served as a consultant, working in association with a U.S.-based firm which held U.S DoD contract and 8(A) Business Certification, to provide marketing solutions to Korean information technology services firms aspiring to penetrate and operate within the U.S. Government procurement market.• Coordinated Professional Service Agreements for U.S. General Services Administration (GSA) schedule contracts; established marketing/sales strategies, teaming concepts, and strategic partnership agreements among Korean and US entities.• Developed proposals for GSA Schedule RFP’s; coordinated price negotiation with GSA Contracting Officers and developed marketing strategies after schedule contract award.• Provided training sessions for Korean small and mid-sized companies to better focus their efforts towards obtaining GSA schedule contracts and securing teaming agreements with Prime Vendors.• Conducted several training courses for Korean Small Medium Enterprises regarding GSA Schedule acquisitions and doing business with U.S. Department of Defense. Show less

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  KBR, Inc.

  May 2005 - Jul 2007

  Marketing and Operation Specialist

  Provided operation and marketing support to KBR’s Seoul- based Business Development & Marketing (BD&M) operations team. Duties consisted of operational support to the Korea BD&M team in design and development of client briefings, planning, and coordinating team activity. Worked extensively with proposal teams in coordination, design, translation, and production of major multi-government bid proposals. • Managed administrative operations including PR for a consortium proposal team in support of international pursuits and supported business development operations• Conducted the liaison function of KBR Korea team in collaborating with Korean teaming partners to coordinate USFK Relocation proposal documents ( KBR-KOPEC Consortium Team)• Supported PR work and Served as interpreter/translator for bilingual proposal documents such as RFQ/RFP response documents and clients letters Show less

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  CH2M

  Aug 2007 - Aug 2011

  Executive Assistant to Program Manager

  Assist the Program Manager (US) and Deputy Program Manager (Korean) with a wide range of responsibilities for the USD 15 billion Military base relocation program with US and Korean Military. • Provided high-level administrative support by conducting research, preparing the weekly/monthly reports and minutes, handling confidential information, coordinating clients’ letters with professional translation.• Coordinated Partnering/Chartering session. Prepared the reports and ensured timely deliverables • Supported agreement for joint research project on US CM (CMAA and HanmiParsons) • Supported CH2M HILL Corporate Marketing and Business Development in Korea including proposals for Kumho Tire Project, Busan Port LTA Project and the Busan New Port Redevelopment Project • Managed Peninsular Engineers Conference (PEC) and Society of American Military Engineers (SAME) and wrote articles for CH2MHILL North East Asia E-newsletter. Show less

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  Samsung C&T, Engineering & Construction Group

  Aug 2011 - Dec 2014

  Marketing & Planning Manager

  Establish strategic internal and external alliances to support global urban development at the Business Development Unit of Samsung C&T• Task planning and scheduling to prepare the feasibility study report and develop the proposals and PQ documents for Jeddah Metro Project and Riyadh metro rail system project by the Saudi Arabian government. • Interface with various stake holders such as local governments, international organizations, Investors to initiate the Xian Smart City Project in China • Conduct benchmarking research, prepare and deliver reports, handle confidential corporate planning documents and occasional high level quality translation and interpretation• Responsible for PR and handle various tasks directly from senior high level executives Show less

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  Tektronix

  Jan 2015 - Jan 2017

  Sr.Marketing and Communication Specialist

  • Develop, execute and manage programs and activities, including: key message development, collateral and multimedia, web and digital communications, e-mail campaigns, trade shows, PR, customer events, advertising, and integrated campaigns to support new and key product launches.• Tracking the marketing Key Performance Index (KPI) through the EIS and DOMO database system and analyzing the marketing results. Update the master file and swim lane analysis and prepare the monthly marketing report on progress, issues and action plan. • Manage relationship with outside vendors and marketing staffs to ensure their work meet quality, brand, schedule and budgetary requirements. Planning and managing the marketing budget master file. • Collaborate with the business partners (regional agencies) closely to develop, prioritize, and implement promotion strategy and tactical plan to support key marketing programs to drive growth and to ensure communication strategies and programs.• Prepare the press release wire and distribute to the media. Responsible for press conferences and official PR and Ads for new product launch. Show less

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  Urban Land Institute

  Feb 2017 - now

  • Provide consulting services for strategic alliances and partnering for domestic investors and real estate developers to penetrate and expand their overseas markets development • Interface with various stakeholders such as local governments, international organizations, developers and Investors to initiate the local and overseas development projects

  • Executive Director of ULI South Korea and CEO of SC Global Partners LLC

    Jun 2019 - now

  • Chief Representative of ULI South Korea and Director of Delco Realty Group

    Feb 2017 - Jun 2019