Scott Ferguson

Experience

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  Scott Ferguson Marketing

  Jan 2009 - now

  Digital Marketing Consultant

  Create digital marketing strategies and implement digital marketing plans or road maps to support lead acquisition and brand awareness objectives across the business to include digital PR, SEO, PPC, Social CRM, Affiliate and Email marketing.Main Responsibilities: Drive new leads via online channels and demonstration or evidence of ROI Grow customer base via digital marketing channels. Manage desktop and mobile sites to improve customer experience, customer satisfaction and business value generated.  Maintain and update websites with local marketing teams or external agencies. Includes optimisation of web pages, landing pages, conversion strategies and technical requirements.  Interpret research to support content strategies and multi-channel (or omni-channel) user experience journeys. Manage and measure integrated campaigns to include online such as search, affiliate, email, social media, PPC and SEO. Report on results and set organisational KPIs and implement within dashboards using Google Analytics or other analytics packages. Social media planning and management including blogs, LinkedIn, Twitter and Facebook. Measure and interpret data to include customer profiling and behaviour across customer journey mapping and web traffic data, PPC analytics. Manage multichannel agencies including Branding, Digital, Display, SEO and PPC. Copywriting and brand experience for all channels including web, email marketing and off-line. Creative experience demonstrated across marketing campaigns for new content. Show less

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  Edinburgh University Students'​ Association

  Aug 2017 - now

  Digital Communications Officer

  Responsible for supporting the Marketing and Communications team's activities via the Students' Association's existing and future digital channels. These include websites, email and multiple social media platforms.

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  Grant Westfield Limited

  Apr 2018 - now

  Digital Marketing Executive