Raghu Nath Jonnavithula

Experience

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  Cipla

  May 1986 - Mar 1997

  Regional In-charge for coastal Andhra leading a team of 24 Executives, 5 Frontline Managers and 4 Administrative Staff and 468 dealers across Andhra Pradesh. Job responsibilities includes setting targets, budgeting, team plan, strategy plan, depot management right from staffing, training, inventory control, logistics, supply chain, cash flow management and distribution channel management and multimedia activities to push sales. Job responsibilities includes setting targets, budgeting, team plan, strategy plan/team work plan, and distribution channel management and multimedia activities to push sales.

  • Regional In-charge

    Apr 1994 - Mar 1997

  • District Manager

    Apr 1990 - Mar 1994

  • Medical Representative

    May 1986 - Apr 1990
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  Ranbaxy

  Apr 1997 - Jun 1999

  Market Support Manager

   On a special assignment to rebuild a strategy right from scratch as it requiredPrescription market to improve the market share in Andhra Pradesh. TheTeam has shown 175% increase in secondary sales and earn the appreciations of top management.

• 

  M/s First Care Pharma

  Jun 1999 - Nov 2006

  Marketing Manager

   On a special assignment to rebuild a strategy right from scratch as it requiredPrescription market to improve the market share in Andhra Pradesh. TheTeam has shown 175% increase in secondary sales and earn the appreciations of top management.

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  VAIBHAV EMPIRE PVT. LTD

  Apr 2006 - Mar 2010

  • Sr. Manager - Marketing

    Apr 2008 - Mar 2010

  • Marketing Manager

    Apr 2006 - Mar 2008
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  VAIBHAV EMPIRE PVT. LTD (VAIBHAV JEWELLERS)

  Apr 2010 - Mar 2014

   Strategic lead role in Branding communication, sales forecast, designing and implementing marketing campaigns, Customer Relationship Management, designing and promoting customer friendly Purchase plans, with focus on ROI. Liaise with leading Branding and communication agencies like Water, a division of Mudra, RBC Worldwide and Take wing communications in branding, communications, strategic way forward for present Organization. Liaise and finalizing contracts with the celebrities, various consultancy firms,Organizing TVC shoots, production and photo shoots.  Designed and implemented process controls in Marketing such as Print Media Management, Outdoor Media management, Electronic Media Management, New business initiatives, Event Management, Customer Service, retention and new base creation policy - procedures. Structured and managed effective marketing campaigns and programs thatNot only ensured competitive edge but also helped in achieving a 38%  Increase in revenues during the FY 2010-11 (331 Crores TO)and 24.5% during the F.Y 2011-12 (412 Crores TO) in spite of odds like raising gold prices, new entrants in the market & Ensured more than 48000 prospects through customerfriendly plans.  Employed numerous market research initiatives to support brandPositioning, brand expansion, pricing and marketing communications efforts. Designed & formulated and executed a highly unique marketing campaignsthat has not only given edge over competitors, and set a new records everytime, year after year with each campaign. Planned and developed marketing budgets and head all contract negotiations for cost-effective media management. Show less  Planned and developed marketing budgets and head all contract negotiations for cost-effective media management. Planned and executed major public relation efforts, events, exclusive press coverages, product focus programs in Electronic & print media, exhibitions, in store product promotion, Product galleries and exclusive functions, which has resulted in strengthening the relation with our customers and increase in step-inns year after year. Created and launched innovative retail promotions, co-promotions, corporate tie-ups, marketing collateral, advertising efforts and media relations. Designed and implemented innovative lines in building customer base. Key member in designing & implementing ISO 9001:2000 quality management system, process & Procedures as Management Representative. Having exposure to trade mark registration procedures during the process of getting trade mark registrations for various titles and brands of the company in the present assignment. Show less

  • DGM - Marketing

    Apr 2012 - Mar 2014

  • Head Marketing

    Apr 2010 - Mar 2012
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  MANOJ VAIBHAV GEMS N JEWELLERS LTD (VAIBHAV JEWELLERS)

  Apr 2014 - now

  General Manager Marketing

  At strategic level, handling Marcom, brand building, PR, and Retail expansions.