
Shwetesh Lawam

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About me
Category Buyer (Budgeting, Buying, Planning, Sales, Marketing, Product development & Global Sourcing)
Education

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
2006 - 2010Bachelor in Fashion Technology Apparel ProductionActivities and Societies: volley ball

Indian Institute of Management, Lucknow
2023 - 2024Certification Sales & Marketingempowered me with a thorough understanding of theoretical principles as well their application to practical aspects of a business, understanding the micro minute decisions of consumers , CRM, Channel Marketing, Brand, Digital & Offline advertisement, Consumer Behavior.

Indian Institute of Management, Kozhikode
2022 - 2023Professional Certificate Programme Business Administration, Management and Operationsstudy of everchanging dynamic environment of today. New opportunities are emerging in and around our lives that businesses can tap onto. The ever-changing tech environment has already raised concerns and businesses have been racking our brains to remain competitive. The new today and tomorrow demands us to be mentally prepared and ready to take on the future with skills and knowledge that will equip us to make a space for ourselves at our workplaces.
Experience

Edcons Exports PVT LTD
Jul 2010 - Mar 2015Dealt with the pricing of all the samples concerning the client’s target price, Generated and maintained customer details sheet and analyzed the comparative performance chart “Sales and Order” and Understood the client’s and market’s requirement and developed new methods in coordination with the Sales development department.Conducted Market study and developed new methods to attract new and present customers and Handled Delivery related issues to clients, created work order-wise profitability report, analyzed the various cost centers for profit maximization, and followed up with the clients for payment.Suggested debiting the third party for substandard quality discovered at quality checking and Developed the workforce and company culture to the standard level as per the ISO (9001-2004 & 14001-2008) standards. Show less Regularly dealt with the clients, getting the orders, and coordinated with the sample department for developing tools for production, Handled the arrangement of resources (trims, fabric, leather, materials) for executing the orders and Generated Work orders, Spec sheets, QC check sheets, etc. made a master plan and forwarded it down the line.Conducted In line production checking for highlighting the precautionary steps for the correct output, Made sure that clients receive on-time deliveries and Analyzed forecast versus capacity- generation of resources, and improved the Management Information System.Identified Monthly target/Key result areas and implemented the same through feasible study and reinforcements, Successfully and effectively planned resources (Human and Equipment) for on-time deliveries, Provided Multi skill training and prepared a healthy production team, and Conducted a Profit loss analysis for in house production chains. Show less
Senior Merchandiser, Sourcing and Product Development Manager
Apr 2013 - Mar 2015Production and Sourcing Merchandiser
Jul 2010 - Mar 2013

Torero Corporation
Apr 2015 - Dec 2015Production Merchandiser/BuyerGenerated order forecast/targets and monitored sales targets, Conducted Market wise customization in cross products for distribution area, and Generated resources through vendors (export houses) for order execution and shipment, and effectively tracked the progress of orders at the supplier’s end.Was an active and important part of Staff development and Generated & maintained a customer details sheet while analyzing the comparative performance chart “Sales and Order”.

GRANDSTEP (HK) LTD - Grand Products
Jan 2016 - Oct 2020Sales & Buying Manager –( Sales, Global sourcing & Buying)Lead a team to achieve annual sales targets by presenting the best products the company has to offer through China/India/Bangladesh/Vietnam and Responsible for sales in different countries , Established a training program and assigned tasks as appropriate and assisted in interviewing, training, development, and evaluation of employees.For Company's own Brand arranged buying in accordance with the fashion trend, color forecast, bestselling (KPI) market study, range planning, budget allocation, promotion for the E- Retail/ Retail and checked and managed the Inventory for re-orders for Fast sellers (OTB PLANNING) and by conducting monthly sales review and Developed, implemented, and managed sourcing strategies in the respective country in order to meet the company objectives relating to quality, volume, style, and cost of sourced products.Built partnerships with our vendors to ensure industry leading performance and supported the implementation of key initiatives with vendors to achieve the highest standards of performance and process efficiency from them and Actively participated in the development process by offering advice and suggestions on construction techniques, material & component selection, and cost saving opportunities without compromising the key objectives and conducted Market research according to fashion and trend forecast. Show less

Freelance (self employed)
Jul 2021 - Oct 2024Freelance and seeking better opportunity
THoB (The House of Brands)
Nov 2024 - nowHead of Buying & Sourcing
Licenses & Certifications

B.FT from NIFT, auditor training for ISO 9001:4008 & 14001:2004
Nift, dnvJul 2010
Languages
- enEnglish
- hiHindi
- beBengali
- itItalian
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