R. Annette McGuire-Davis

Experience

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  The McGuire Consulting Group

  Jan 2011 - now

  Director of Marketing And Business Development

  Provided strategic marketing, public relations, and business development consulting for clients across various industries. Projects ranged from community newspaper launches to start-up marketing strategies, with a focus on rebranding, community outreach, and growth initiatives. - Launched The Leeds Tribune, leading community engagement and creating award-winning marketing campaigns. - Supported Chamber of Commerce marketing efforts, increasing visibility for local businesses and events. - Provided branding and rebranding services for small businesses and start-ups, resulting in increased customer engagement. - Developed social media campaigns and content strategies to boost online presence and engagement. Show less

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  Orangetheory Fitness

  May 2014 - Nov 2015

  Marketing & Business Development Leader

  Spearheaded the successful launch of Alabama’s first OrangeTheory Fitness studios, positioning the brand as a leader in the local fitness industry. Focused on building brand awareness, developing community partnerships, and driving membership growth through innovative marketing strategies and outreach initiatives. - Led the launch of OrangeTheory Fitness studios in Alabama, establishing flagship locations that set the tone for the brand’s success in the region. - Built strategic partnerships with local businesses, media outlets, and community leaders to increase visibility and engagement. - Developed and executed grand opening events, membership drives, and fitness challenges that attracted new clients and boosted revenue. - Created and managed multi-channel marketing campaigns to drive brand awareness and customer acquisition, increasing membership by over 100% in the first year. - Hired and trained sales teams and fitness instructors, ensuring alignment with the brand’s mission and values. - Implemented local public relations efforts, positioning the studios as key community wellness hubs. Show less

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  Greystone Golf & Country Club

  Jun 2015 - Sept 2016

  General Manager

  Led the daily operations of a premier country club, overseeing event planning, member engagement, and team leadership. Managed a diverse staff and ensured exceptional client experiences through community-focused programming and high-level hospitality services. - Directed event coordination and membership services, growing member engagement and satisfaction. - Developed and managed community outreach initiatives to strengthen relationships with members and local businesses. - Led a team of 20+ staff, ensuring seamless daily operations and exceptional service standards. - Increased event bookings by 30%, boosting overall revenue while maintaining high client satisfaction. Show less

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  Leeds Jane Culbreth Library

  Jul 2022 - now

  Community Programs & Events Manager

  Passionate about being hired to transform the traditional library services into engaging, community-driven experiences, I design and execute immersive events and educational programs that inspire learning, foster engagement, and celebrate local culture. By creating themed, hands-on experiences, I’ve helped position the library as a hub of creativity and connection within the Leeds community.Key Achievements & Signature Programs:•Developed and managed a wide array of community programs and events that attract hundreds of attendees and increase engagement by over 300%.•Launched the annual Reindeer Games & Rudolph Run, a family-friendly holiday tradition featuring themed activities, carnival-style games, and interactive experiences.•Led Our Story Town, a storytelling initiative that showcases local history through interactive programs and partnerships, fostering community pride and connection.•Designed a Beatrix Potter Tribute Program, transforming the library into an immersive experience with daily hands-on art projects, interactive activities, and themed decorations. This program was recognized by the Beatrix Potter Society for its creativity and educational impact.•Spearheaded seasonal family events, including the Polar Express Party, Santa’s Workshop Escape Room, and Halloween Glow-in-the-Dark Escape Room, drawing record attendance and creating lasting memories for patrons.Peanuts Tribute Program, celebrating the beloved characters of Charles M. Schulz’s Peanuts with interactive displays, activities, and hands-on art projects designed to engage patrons of all ages.Built a thriving Teen Advisory Board, empowering youth to develop leadership skills and contribute to library programming.•Created themed art displays and seasonal decorations, transforming the library into a vibrant, welcoming space.•Partnered with local schools, businesses, and organizations to increase outreach and visibility, growing library membership and strengthening community ties. Show less