Jessica Shaw

Experience

• 

  Recognise Magazine

  Jan 2010 - Jan 2010

  Intern

  During my part time internship at this start-up magazine I was involved in contributing feature ideas and researching and writing articles. I was also involved in their launch - arranging collaborations with PRs and also making call-ins for photoshoots.

• 

  MyFamilyClub D C Thomson & Co

  Jul 2011 - Jul 2014

  Feature Writer

  I planned, produced and managed SEO-optimised, inbound marketing and editorial content for this online publishing start-up MyFamilyClub, which is part of the DC Thomson & Co portfolio. - Promoted to Feature Writer in less than two years – co-running all editorial content on the website - Produced and managed top commercial content that appears on the first page of Google. Increased organic search visitors by 103% in the past year - Directed and managed email marketing campaigns using Adestra. Increased open and click through rates to above industry standard. Increased email visitors by 70% in the past year - Managed and negotiated client relationships with leading brands, agencies and affiliate networks; leading editorial sales pitches with the sales team - Launched social media presence from 0 to 2000 in two months on Twitter. Produced articles that have achieved a reach of over 26K on Facebook - Commissioned freelancers - Defined and managed marketing communications, user experience, and design projects - Worked closely with an industry leading content strategist to develop the content strategy and plan - Thorough understanding of writing engaging content whilst adhering to tone of voice and brand guidelines Show less

• 

  Professional Association for Childcare and Early Years (PACEY)

  Aug 2014 - Mar 2016

  Digital Communications Officer

  My responsibilities include developing content and features for PACEY's website and coordinating PACEY's social media activity whilst projecting a positive brand presence and building engagement. I have played a central role in the redevelopment of the PACEY website, supporting all stages from development, to testing, launch and maintenance.

• 

  Ayima

  Mar 2016 - Sept 2023

  My responsibilities include managing content marketing retainers and projects for a range of B2C and B2B clients. I handle all client content strategy, creator management, content research, ideation, planning, distribution and reporting alongside leading on Ayima’s internal marketing and blog strategy. Acting as the key contact for clients and project stakeholders and delivering everything from content optimisation, content design, digital PR and content auditing, to podcast creation and influencer marketing. Show less

  • Content Design Director

    Apr 2021 - Sept 2023

  • Senior Content Marketing Manager

    Feb 2018 - Apr 2021

  • Content Marketing Manager

    Mar 2016 - Feb 2018
• 

  Distinctly

  Nov 2023 - now

  Content Strategy Manager