
Tiffany Stubbs
Marketing Communications Executive

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About me
Digital Innovation lead at the world's largest building society & co-chair of Nationwide's award-winning Working Families Network
Education

Cirencester College
2002 - 2004Communication and Media Studies
Bournemouth University
2004 - 2008International Marketing Marketing 2:14 year sandwich course which included a 1 year placement at Fujitsu Siemens Computers as a Marketing Communications Executive. Responsibilities included the successful management of email campaigns to channel partners, the compilation of marketing collateral and the management of the external design agency.
Experience

Fujistu Siemens
Sept 2006 - Aug 2007Marketing Communications Executive
Equimedia
Feb 2011 - Feb 2020An excellent team player experienced in leading a team in a fast-paced environment. I am well versed in the successful management of multi-channel, DR campaigns that meet and exceed client targets and consider internal agency interests. My drive for results, willingness to take authority, make decisions and expedite actions help me meet objectives and make me a valuable member of the agency team. - Responsible for delivering growth from the agency's existing client base, working alongside colleagues from New Business and reporting directly in to the Commercial Director and board- Supporting our Account Directors in identifying and solving clients' challenges with creative solutions that draw on expertise from the agency's specialist teams- Responsible for building positive relationships with senior client contacts and representing the agency- Review key media partners and opportunities from the client's perspective, challenging in a positive way and ensuring all opportunities align with strategic priorities - Leading the client services team Show less
Group Account Director
Oct 2018 - Feb 2020Strategy Account Director
Aug 2015 - Oct 2018Senior Account Manager
May 2014 - Aug 2015Account Manager
Nov 2011 - Apr 2014Senior Account Executive
Feb 2011 - Oct 2011

National Trust
Mar 2020 - Jan 2021Communications & Insight Lead | Marketing & Comms Account DirectorResponsible for leading, advising and guiding the commercial businesses within the National Trust on all things marketing, communications and audience insight to support their business unit objectives. I work with senior stakeholders of each of the online and on-property commercial businesses - Brand Licensing, Food & Beverage, Holidays and Retail – to define the strategic marketing and communications objectives for their business, translating that into a brief and aligning and prioritising those briefs alongside the bigger organisational picture and One Plan. Effective, creative responses to strategic briefs come from my work leading a virtual team of channel specialists. Together we shape multi-channel strategies for the commercial stakeholders. I work to inspire, guide and motivate this team. I am hands on with results data and analyse performance against objectives to ensure we can learn, adjust and re-plan at pace to achieve our collective objectives. I empower the team to make their own decisions and facilitate and support with delivery where needed. Show less

Infinity Nation
Jan 2021 - Jan 2022Client Success ManagerResponsible for leading the Consult Team at award-winning independent agency Infinity Nation, I worked hard to identify ambitious brands looking to grow their eCommerce business, win that new business and build long-lasting, successful client relationships.- Worked closely with clients to understand their big picture and forecast the potential from digital marketing channels - Balanced clients’ priorities with the agency’s own growth ambitions- Regular reporting against Key Performance Indicators for both our clients and the business - Strong analytical skills- Collaboration with technical and channel specialists to interpret advice and insight into client-friendly, actionable and impactful recommendations - Delivery of work to the highest possible standard - PPC, Paid Social, SEO & Email were the primary channels I worked with Show less

Nationwide Building Society
Feb 2022 - nowAs Nationwide strives to build deeper, broader, and more lifelong relationships with its customers, our Digital Innovation function is dedicated to bringing the personalised service that customers know and trust to our mobile banking app. This includes the continuous improvement and expansion of features within the app.I excel at balancing the priorities of various stakeholders across Marketing, Product, Tech, Ops, Creative, and Legal. My strong organisational skills, combined with excellent listening and negotiating abilities, enable me to effectively deliver on stakeholder commitments. I utilise detailed visual plans to identify potential blockers ahead of deadlines, allowing me to adapt swiftly to meet expectations.With a comprehensive understanding of the interconnections between diverse processes and team roles—from Legal and Data Privacy to offshore technical resources—I proactively manage multiple dependencies, identifying, communicating, and resolving any blockers.I collaborate closely with Project Management colleagues to implement best practices and robust processes that enhance teamwork, leveraging tools like Jira and Confluence. I have designed customised views and reports for each discipline within my team, ensuring specialists can prioritise and manage their work effectively.In my role, I also support our Senior Content Designers in prioritising clear and compelling messaging for all features. I apply strong creative judgment and foster collaboration through crit sessions with the wider team.Additionally, I am solely responsible for creating the internal communications strategy for the Digital Innovation team and our flagship project, the Digital Hub. Show less As a co-chair of Nationwide's award-winning Working Families Network, I play a crucial role in shaping the strategic direction of the network. By collaborating closely with senior sponsors, I ensure our initiatives align with the Society's broader mission to become a beacon for mutual good.Our goal is to support colleagues in achieving fulfilling, balanced lives at home and at work. Day-to-day, I coordinate with the leaders of our various support groups to plan activities, communications, and events that assist all working family colleagues at Nationwide in successfully navigating their work-life challenges.I serve as a key point of contact for both new and existing network members, fostering open dialogue between them and senior leadership. I am committed to amplifying the voice and influence of our network, leading initiatives that benefit all working families across the organisation and collaborating with co-chairs from other employee networks to explore intersectional opportunities. Show less
Manager - Digital Innovation
Oct 2023 - nowNetwork co-chair - Working Families Network
Nov 2022 - nowDigital Marketing manager - Future Ventures
Feb 2022 - Oct 2023
Licenses & Certifications

IPA LegRegs Certificate
IPAJan 2013.webp)
DMA Award in Email Marketing Strategy
Institute of Data and Marketing (IDM)Jan 2022- View certificate

Stepping Up to Leadership
LinkedInNov 2017 - View certificate

Google Tag Manager (V2) Essential Training
LinkedInOct 2017 
Google Ads Fundamentals
GoogleNov 2018- View certificate

Employee Network Leadership Programme Stage 1
Radius NetworksMar 2024 
Google Analytics Certificaton
GoogleDec 2017
Languages
- enEnglish
- frFrench
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