Bria Kaiser, CSM, CSPO

Experience

• 

  Sidewalk Dog Media, Inc.

  Jun 2014 - Sept 2014

  Marketing Intern

  - Analyzed social media gaps leading to the launch and maintenance of the Instagram account and hashtag strategy in order to promote company growth- Researched, analyzed, and recommended Twin City companies for partnerships, inclusion in editorial features, and event participation - Wrote and developed custom marketing descriptions for publication on SidewalkDog.com- Submitted Sidewalk Dog sponsored events to local media outlets, including City Pages and MN Monthly

• 

  Trumi

  Jan 2015 - Jan 2016

  Media Coordinator

  - Partnered with website developer to convey business needs; absorb maintenance upon completion; Received system issues for franchisees and worked toward solutions - Re-launched Instagram; developed hashtag strategies in order to recruit new clientele and franchisees- Identified social media improvement opportunities leading to a redesign of company blog, newsletter layout and content, and aligned Pinterest page with Trumi brand- Rewrote weekly health topic curriculum, identify client needs for health topics- Researched and selected video apps, filmed trainer to provide media presentations for the business- Identify new promotional opportunities (trade shows, festivals, small businesses) leading to growth Show less

• 

  Genesis10

  Jun 2015 - Jun 2016

  Business Analyst

  Ameriprise Financial - Interactive Marketing Analyst - June 2015 - Present (1 year)- Orchestrated, managed, and updated team’s shared online portal page, detailing our team’s 25 Client Site capabilities, ran weekly meetings to discuss capabilities- Gathered information from Marketing Managers to create monthly status reports, compiled data and performed final revisions of status reports before sending to Marketing Director- Researched financial industry/non-industry trends related to their interactions with clients online, identified ways to improve our Client Site, developed presentations to show findings - Discussed bi-weekly work with Marketing Managers and Project Managers compiled said work and facilitated bi-weekly meetings updating our Marketing VP’s and Tech VP’s about our team’s work- Communicated with vendors about how their product could impact our client site; coordinated schedules to have vendors fly out to headquarters for demos, organized vendor analysis and recommendation presentations for leaders Show less

• 

  Prime Therapeutics

  Aug 2016 - Oct 2021

  - Create wireframes for online forms, drive design sessions with multiple internal and external partners, and build requirements around business and member needs- Provide UX insight to global web changes to ensure members have a superior experience- Manage requirements, meetings, testing, defects for projects rolling out on a quarterly basis- Gather client information before project kick-offs. Research clients online experience, identify specific customizations clients have- Lead Client Validation demos after project has been developed, run through changes that were made- Assigned as Product Owner to Scrum PODS- Intake, manage, and close out service tickets from clients/members to help troubleshoot issues that are found on webSpecialties: Scrum, MyPrime.com, online forms Coverage Determination and Redetermination forms, UX, Smoke Testing, UAT Testing, Digital, Formularies: preface and drug list Show less - Act as first line of review for creative execution to ensure deliverable adheres to Prime and client brand guidelines, and it meets strategic objectives- Communicate and collaborate with cross-functional teams to coordinate formularies and meet our end goal of delivering our monthly formularies on time- Manage tactical development and execution of multiple documents, 75 monthly and 25 quarterly, formularies to ensure that they are on time, on budget, and that they meet tactical objectives- Create and present project management tools that will allow for a more collaborative work space Show less

  • Senior Digital Product Analyst (Web)

    Aug 2021 - Oct 2021

  • Digital Product Analyst (Web)

    Apr 2019 - Aug 2021

  • Marketing Operations Specialist

    Aug 2017 - Apr 2019

  • Associate Marketing Operations Specialist

    Aug 2016 - Aug 2017
• 

  Optum

  Oct 2021 - now

  • Tech Product Manager (MarTech)

    Jan 2023 - now

  • Senior Product Analyst (Mobile)

    Oct 2022 - Jan 2023

  • Healthcare IT Consultant (Mobile)

    Oct 2021 - Oct 2022