Mayank Shikhar

Experience

• 

  Stoppress Communications

  Aug 2017 - May 2018

  Senior Executive - Digital Marketing
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  Telloquent Solutions Pvt. Ltd.

  May 2018 - Jan 2019

  Executive - Social Media

  Handling social media profiles of different companies/organizations Crafting and creating content for the website, social media and other genres Preparing social media strategy, content strategy, and assistance in crafting distinct marketing strategies for organizations Social media listening Blog/article writing Ad copies Social Media campaigns Analytics and Analytics based marketing

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  Onads Communications LLP

  Jan 2019 - Oct 2020

  Manager - Social Media/Content

  - Managing the Client's account for digital marketing and ensuring all their briefs and requests are executed by the team.- Handling social media account, developing social media strategies and content for the same.- Developing content strategies and writing content for websites, blogs and social media. - Developing a keyword strategy for SEO in line with defined business objectives, through research and google analytics review- Developing page meta tags, articles and content for SEO backlinking according to the keyword strategy. - Interfacing with the design and development teams to deploy the content. - Interfacing with the client (including travel to their office) and executing the feedback provided. Show less

• 

  Stan Ventures

  Nov 2020 - Jan 2022

  Social Media & Content Strategist
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  Borderless Access

  Jan 2022 - Jul 2024

  Strategic Leadership and Management:Managing social media activities for 4 internal brands, ensuring alignment with overall business objectives.Setting and achieving social media targets, driving performance to meet desired results.Developing tailored social media strategies for each brand, aligning with specific targets and objectives.Team Leadership and Coordination:Leading a team of 6-7 social media specialists, providing guidance, assigning tasks, and ensuring execution of activities.Providing mentorship and coaching to team members to enhance their skills and professional development.Performance Tracking and Analysis:Tracking, monitoring, and analyzing the performance of each brand's social media presence.Generating weekly, monthly, and yearly reports to evaluate performance and discuss outcomes with stakeholders.Collaboration and Innovation:Collaborating with cross-functional teams such as marketing, content, and design to ensure cohesive brand messaging and alignment of strategies.Staying updated on industry trends, platform updates, and best practices to continuously optimize social media efforts.Implementing innovative approaches and experimenting with new tools and features to drive engagement and stay ahead of the competition.Communication and Representation:Serving as the primary point of contact for all social media-related inquiries and escalations, both internally and externally.Representing the social media team in meetings, presentations, and discussions with senior management and key stakeholders.Process Improvement and Growth:Identifying opportunities for growth and improvement in social media processes, workflows, and tools, and implementing necessary changes. Show less

  • Social Media Manager

    Oct 2022 - Jul 2024

  • Senior Executive - Panel Operations

    Jan 2022 - Oct 2022