Mahika Jain

Experience

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  180 Degrees Consulting DRC

  Jan 2020 - Jan 2021

  Junior Consultant
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  The Placement Cell, Daulat Ram College

  Jan 2021 - Jan 2022

  Junior Executive
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  Grant Thornton Bharat LLP

  Oct 2022 - Jan 2023

  Summer Trainee
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  Bridgekala

  Dec 2023 - Jul 2024

  Marketing Strategist & Project Executive

  Accomplished Project Executive in performance marketing, specializing in paid search, social media, and data-driven strategies. Proven track record in exceeding KPIs and delivering substantial ROI. Expertise includes aligning digital initiatives with business goals, effective CRM management, and ensuring legal and ethical compliance.Key Achievements:- Executed impactful performance marketing campaigns, consistently surpassing KPIs for significant ROI.- Applied comprehensive market research and consumer insights, enhancing precision in targeting.- Fostered cross-functional collaboration, aligning digital initiatives with business objectives.- Managed customer relationships through effective CRM strategies, increasing loyalty and satisfaction.- Utilized advanced analytics for tracking key metrics, providing actionable insights to stakeholders.- Mentored teams, fostering collaboration and innovation for successful campaign execution.Expertise:- Performance Marketing- Paid Search- Social Media Marketing- Market Research- Data-Driven Marketing- CRM Strategy- Analytics and Reporting- Cross-Functional Collaboration- Leadership and MentorshipFocus Areas:Key Performance Indicators (KPIs):- Achieved and exceeded ROI targets through strategic planning and execution.- Implemented cost-effective strategies, optimizing CAC for efficient acquisition.- Elevated conversion rates through targeted campaigns and a data-driven approach.- Successfully enhanced brand awareness through impactful marketing initiatives.Monthly Goals:- Focused on achieving specific metric targets, leveraging analytics for continuous optimization.- Ensured successful end-to-end campaign management, from ideation to execution.- Led the publication of SEO-optimized content, contributing to improved organic visibility. Show less

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  The Social Fixx

  Jul 2024 - now

  Manager - Performance Marketing