Yana Bokareva

Experience

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  IMG

  Sept 2011 - Jan 2013

  Marketing Manager

  Developed and organized hospitality program of home matches for VIP clients of FC "Spartak"Participated in development of business plan and sales strategy for FC "Spartak"Planned and organized entertainment events within the hospitality programSold sponsorship packages for the new stadium of football club "Spartak"Attracted new customers and maintained existing VIP customersDeveloped marketing plan and advertisements in the media (BTL, ATL, POSM, Digital)Prepared proposals and presentations for contractors Show less

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  CSM Sport & Entertainment

  Jun 2013 - May 2014

  Program Coordinator

  Developed project for McDonalds Olympic programResponsible for the overall planning of projects by recommending approaches, identifying resources, and developing timelinesPlanning and organization of entertainment events within the hospitality programProvided guidance, assistance, and training to team members and customer staffNegotiation and discussion of cost of services to contractorsLeaded work teams of various sizes on engagements; plans and organizes the work for the team; determines, tracks, and reports on priorities and project statusOwned project budget and P&L responsibility for the projectPerformed cost/benefit analysis of actions and initiativesActively participated in requirements gathering process Show less

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  Formula 1 Russian Grand Prix

  Jun 2014 - Dec 2014

  Sponsorship Manager

  Handle day-to-day progress of the partnership, including communications, negotiations, proposals, problem-solving, project design, and implementation.Organize timely execution of contractual relationships with sponsors.Ensure the development of requirements for functional CRM and participate in functional optimization. Organize marketing and price monitoring market.

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  Russian Rugby

  Sept 2015 - Feb 2016

  Head of Sports Marketing

  Build and execute marketing strategy to attract sports brands and sponsorsCreate consistent sports brand and product messages to connect with fans and potential clientsBuild and communicate global development strategy together with International and EuropeanFederationGenerate unique ideas for collaborations with potential sponsors outside of sports industryDevelop cross marketing strategies to attract more partners and new audienceCreate a tight multi-disciplinary team, leading and nurturing talentBudget development and management Show less

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  Ogilvy

  Feb 2016 - Jul 2017

  Account Director

  Clients: KFC, P&G, LOC, MTS, Shell.Provide leadership on all domestic and international media relations and outreach functions to include: developing, planning and strategic oversight of domestic and international public relations firms and;Planning, developing and implementing marketing and PR strategies;Driving long-term and strategic positioning in relations with external stakeholders, most influential ones and key for the business in Russia, focusing on government authorities at administrative as well as at political level, key relevant business and industry associations as well as key industry partners;Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs;Researching, writing and distributing press releases to targeted media;Organizing events including press conferences, exhibitions, open days and press tours;Developing crisis management and managing the PR aspect of a potential crisis situation;Effective GR leadership focused on corporate business priorities in Russia, Ukraine and Kazakhstan;Corporate affairs and GR strategies elaboration and implementation aimed at creating favorable and friendly public environment;Cross-functional and cross-geographical alignment on key corporate and GR issues;Identification of GR issues which might affect corporate reputation or company's capabilities: tax regulation, package waste, water cleaning, environmental issues, etc. Show less

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  ASICS EMEA

  Feb 2018 - now

  Manage and develop a portfolio of ASICS sports assets (Volleyball Federation, WrestlingFederation, Moscow Marathon, Moscow Halfmarathon, regional races, individual athletes, frontrunners)Create comprehensive action plans for all marketing projects with the aim of maximizing brand and (new) product exposure while maximizing efficienciesPlan activations that elevate ASICS Sport Marketing assets as part of the overall marketing planning processNegotiations with players, federations, and teams on contracts and conditionsExecute and implement all sports marketing and PR events Coordinate all PR activities and all communication with bloggers (Instagram, YouTube)Coordinate line-art preparation and order placement across all assets, follow up on orders, and deliveryFinancial planning, making sure Sport Marketing & PR stays within budget Show less

  • Sports Marketing

    Sept 2020 - now

  • Marketing and PR Senior Specialist

    Feb 2018 - Sept 2020