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Phyllis Caddell

Phyllis Caddell

Publicity Assistant

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location of Phyllis CaddellUnited States

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  • Timeline

  • About me

    Strategic Communicator l Writer l Best Selling Author I Adjunct Instructor l SME l Instructional Content Developer

  • Education

    • California State University-Dominguez Hills

      1989 - 1991
      Bachelor’s Degree Public Relations

    • Full Sail University

      2015 - 2017
      Master’s Degree Internet Marketing

    • Jones International University

      2011 - 2013
      Master's Degree Organizational Communications summa cum laude

  • Experience

    • Warner Bros. Retail

      Jan 1991 - Jan 1992
      Publicity Assistant

      Coordinated mass media product mailingsAssisted in product photo shootsAssisted in coordinating national and international store openings Managed product room and media listsDistributed press releases and media alerts to press

    • Death Row Records

      Jan 1993 - Jan 1995
      Jr. Publicist

      Assisted in pitching and soliciting press coverage for artists across all media outlets Managed media list and database of music/entertainment writers, editors, and bookers Distributed press releases, statements, and media alerts to pressAssisted in managing media-driven eventsAssisted label publicist with video and photo shootsAssisted with pitching talent for appearances and performances at media and entertainment events including award shows

    • PCPR COMMUNICATIONS

      Jan 1995 - now

      • Communication Strategist

        Jan 1995 - now

      • Communication Strategist

        Jan 1995 - now

    • Word Records

      Jan 1995 - Jan 1997
      Publicist

      Pitched and solicited press coverage for 11-time Grammy® award-winning recording artist Shirley Caesar across all media outletsManaged media list and database of music/entertainment writers, editors, and bookers Created press releases, media alerts, and bios Accompanied talent to red carpets and events where the press was involved/presentPitched talent for appearances and performances at media and entertainment events including award shows

    • MBC Network

      May 1998 - May 2000
      Publicist

      Network Owners: Attorney & philanthropist Willie E. Gary, former all-star MBA player Cecil Felder, four-time heavyweight boxing champ Evander Holyfield, Marlon Jackson of The Jackson 5, and broadcast television veteran Alvin James. Developed communications and outreach strategies related to strategic priorities/initiatives Identified opportunities and recommended strategies to secure positive media coverageProactively seeked opportunities for press placementSecured event media coverageCreated external communications such as news releases, media advisories, news conferences, talking points, etc.Created press releases, statements, media alerts, talking points, and bios for executivesManaged journalist meet-n-greets, and press toursAccompanied network executives to red carpet events, conferences and trade shows to further branding. Show less

    • Tommy Boy Music

      Jan 1999 - Jan 2001
      Public Relations Manager

      Created and managed overall PR Strategy for each of the recording artists including Tonex, Kim Burrell, and Spiritual PiecesPitched and solicited press coverage for artists across all media outlets Managed media list and database of music/entertainment writers, editors, and bookers Created press releases, statements, media alerts, talking points, and bios for all artistsManaged journalist meet-n-greets, listening parties, press tours, etcAccompanied talent and label executives to red-carpet events and speaking engagements where the press was involvedPitched talent for appearances and performances at media and entertainment events Show less

    • Sony Music Entertainment

      Jan 2002 - Jan 2007
      Publicist

      Created and managed overall PR Strategy for recording artists including Mary Mary, Israel Houghton, Kim Burrell, and Tye TribbettSecured press coverage for artists across all media outlets including print, online, and TVManaged media lists and database of music/entertainment writers, editors, and bookers Created press releases, statements, media alerts, talking points, and bios for all artistsManaged media meet-n-greets, listening parties, and press toursSecured and accompanied talent to red-carpet events and speaking engagementsPitched and secured talent for presenter and performance slots at entertainment and award events Show less

    • Music World Music

      Jan 2007 - Oct 2010
      Public Relations Manager

      Created and managed overall PR strategies for label recording artists including Michelle Williams of Destiny’s ChildPitched and secured press coverage for artists across all media outlets including print, online, and TVManaged media lists and database of music/entertainment writers, editors, and talent bookers Created press releases, statements, media alerts, talking points, and bios for all artistsCoordinated and managed media meet-n-greets, listening parties, press tours, etc.Accompanied and worked with talent and executives at red-carpet events and speaking engagements Pitched and secured talent for appearances and performances at award shows Show less

    • Gospel Music Channel LLC

      Jan 2010 - Oct 2012
      Publicist

      Actively pitched media and secured interviews Assisted in conducting pre-interviews Pitched and booked guests for various programsCreated awareness for network and executivesHandled interview requestsCreated written communication tools

    • RCA Media Group

      Jul 2012 - Dec 2018
      Public Relations Consultant, Talent Booker

      Simultaneously secured corporate professionals, professional athletes, and entertainers for various fundraising eventsWorked with caterers to develop event menusSecured and worked with photographers and video teams to get maximum event coverageSupervised staff of volunteersSuccessfully secured media coverage (red carpet and event) Implemented media relations campaigns for pre and post-publicity

    • Sport Metric

      Jan 2015 - Jun 2020
      Communications Strategist

      Strategize PR and communications campaigns for former athletesExecute external communication strategiesCreate content for blogs, websites, and social media platformsProactively seek opportunities for press placementPrimary communications point for PR campaigns Create and oversee the development of email marketing campaignsReview, analyze, and create athlete's websites for higher conversionsSecure interviews with various media outletsDevelop communications tools (press releases, media alerts, e-blasts, etc.) Play a key role in creating EPK’s and promotional videos Spearhead media relations campaigns for industry events Create and implement social media campaignsBook publishing consultingDevelop and drive creative public relations events to reinforce brandManage on-site talent at high-profile eventsSecure media coverage for eventsWork with retired NFL players to coordinate golf tournaments and fundraising events, create and run websites, and assist in book publishing (ghostwriting, editing, marketing, and PR)Secure speaking engagements Show less

    • The Blend Talk (Web-based Talk Show)

      Jul 2018 - Feb 2021
      Communications Strategist

      Develop communications and outreach strategies related to strategic priorities/initiatives Identify opportunities and recommend strategies to get positive media coverageDevelop and implement communications related to the strategic prioritiesProactively seek opportunities for press placementSupport all communication needs for strategic initiativesDevelop strategic priorities and communications plans Secure event media coverageInterview/write/produce specific communications/tools (e.g., stories, videos, presentations, etc) Develop communication strategies to support specific initiatives related to priorities Work to develop communication plans surrounding strategic priorities Create external communications such as news releases, media advisories, news conferences, talking points, etc.Develop and manage a comprehensive and coordinated editorial calendar to organize and deliver content according to company objectivesSpokesperson Show less

    • Azusa Pacific University

      Feb 2020 - now

      • Provide program instruction online• Equip students with the required skillset• Facilitate classroom discussions• Assess student performance • Collaborated with ITT Instructional Designer to develop design doc and syllabus• Created reading material, assignments, and projects to directly correspond withstudent learning outcomes (SLO)• Made all materials instructor-neutral• Mapped content for pedagogical placement in courses

      • Online Adjunct Instructor M.A. – Strategic Communication

        Feb 2020 - now

      • Program Director

        Aug 2023 - Oct 2024

      • Instructional Content Developer

        Feb 2020 - Feb 2022

    • Pensole Lewis College of Business & Design

      Sept 2023 - now
      Communications Strategist

  • Licenses & Certifications

    • Google Analytics