Caroline Conneen

Experience

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  Self-employed

  Jul 2020 - now

  Social Media Influencer

  Grew from 0 to 150k followers across Instagram and Tik Tok in a 2 year period through creating daily photo, video, and written content focused on healthy lifestyle and self growth• Analyze frequently changing social media trends to optimize algorithms and create high performing content; 10+ posts passing 1 million impressions in 2022; 9% engagement rate•Worn with leading brands (Amazon, lululemon, Nike, etc.) to on marketing campaigns

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  Girls with Goals

  Sept 2021 - now

  Podcast Host

  Founder and host of Girls with Goals, internationally ranked health and lifestyle podcast with 2 million total streams.

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  Vans

  Jan 2022 - May 2022

  Marketing Co-op

  • Directed and produced a marketing video introducing new organizations to the CEO and CFO• Developed a plan of entry into top Asian e-commerce sites through platform research and direct competitor analysis• Managed live Vans events including the launch of the first woman’s skate shoe collaboration• Curated social media content for Vans Asia to promote and showcase live events

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  McKinsey & Company

  Jan 2023 - Sept 2023

  Orpheus Go-To Market Co-Op