Roberta Molaschi

Experience

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  5 MediaLab

  Feb 2012 - Mar 2012

  Graphic and web designer consultant

  I worked on the presentation of the company’s communication to external customers and helped change some useful materials for their website.

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  JMG srl

  Apr 2013 - Feb 2014

  Graphic designer junior

  JMG is a company of disposable tableware. During my work period, I had the chance to increase my knowledge of technical drawings and preparation of files to be sent directly to suppliers.I also collaborated on setting up shops displays, designing the layout of the company’s catalogue and creating prototypes for brand new tableware designs: breakfast placemats, graphics on paper cups, new shapes for napkin rings, christmas tablecloth.www.jmgeurope.com

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  Studio Origoni Steiner

  Feb 2014 - Dec 2015

  Exhibition and Graphic designer

  While working for Origoni Steiner architecture studio for almost 2 years I had the chance to collaborate in numerous projects of museum/commercial exhibition and manage a small team of young university students. I strengthen my skills in project and team management, technical drawing, prototyping and project presentations. I deepened my knowledge in graphics and layout design, working on several catalogues/books and I also developed my expertise in designing logos and corporate identities for companies and social associations.Projects: Graphic exhibition “Licalbe Steiner” about the importance of the famous designer Albe Steiner and his wife Lica on the cultural and graphic Italian panorama, art exhibition “Korean traditional crafts”, during the “Milano Design Week 2014”, promoted by Korean Craft and Design foundation. Show less

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  Snappy Snaps Franchises Ltd.

  Jul 2016 - Feb 2017

  Graphic Designer

  graphic design // printing design // photographic retouch // cards layout graphic consultant // customer service

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  Cameron Design House

  Oct 2016 - Sept 2020

  Techincal Designer

  Organising the workflow and developing systems to improve the communication between various departments. I assisted the marketing team in building the brand identity and website of the company and designing graphic promotional contents.I liaised daily with clients and suppliers, providing technical details and visual proposals. I organised and managed installations of the following design shows:Sleep&Eat 2019, I designed the stand and coordinated production and installation.Salone del Mobile fair, in partnership with the furniture design company Twils, during Milan Design Week 2019.Fuorisalone event, in collaboration with the architecture studio Il10Milano during the Milan Design Week 2018. Project “Bubble” - the concept was a playful game of lights in the space of a beautiful Italian Villa. Show less

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  Serify Studio

  Jan 2019 - now

  Freelance UX/UI and Visual Designer

  I am the co-funder of Serify Studio, where I work as a freelance designer. UI and UX consultant for websites and e-commerce starting from the discovery phase to the high-end prototyping and design phase.Curating visuals and communication for events and associations. Design of brand identities, packaging and printed/digital graphics.

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  Very Good & Proper

  Sept 2020 - Jan 2022

  System Designer

  As part of the Operations Team I support, develop and streamline the systems / SOP’s in which the company communicates and shares data and information internally between departments of Sales, Design and Manufacturing. In my day to day job, I devise creative and systematic solutions to improve working productivity and develop efficient systems that enhance cooperation between different departments.I help find ways to improve pain points within the company and find opportunities that will benefit business workflows and production.I recently created softwares automation using APIs and Google Spreadsheet I set up daily reports that improved the business's visibility and supported a more informed decision-making approach based on up-to-date data. Show less

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  Crucible

  Feb 2022 - Dec 2023

  Digital Designer

  I lead the creation of visual designs for user-centric websites, collaborating with cross-functional teams to ensure a seamless user flow and experience.I also work on translating brand stories into visual identities that stand out, focusing on a modern and digital approach to the brand. I am involved in the early stages of the UX discovery from the creation of User Personas and Flows as well as Information Architecture, low-fidelity wireframes and high-fidelity prototypes.

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  Canvas Reply

  Feb 2024 - now

  UI/UX Designer