Anchit Shethia

Experience

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  Multiple Websites

  Jun 2012 - Oct 2018

  Digital Marketer

  • Successfully scaled a small eCommerce store to over 200 sales a day with 64% ROI and <2% return rate.• Scaled websites to over 45,000/m visitors and sold them at a multiple of 20x-35x with reader-friendly content.• Achieved 1st-page position on SERPs using effective on-page and off-page SEO for competitive keywords.• Achieved backlinks from authoritative websites via effective and persuasive outreach for an Amazon affiliate website.• Liaised with multiple social media influencers to promote products from partners using my blog network.• Developed roadmaps to penetrate competitive niches (health, beauty, CBD, technology) with a very high success rate. Show less

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  Shapoorji Pallonji Group

  Jun 2012 - Nov 2012

  Engineer Intern

  Learned various aspects of Construction Industry

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  Navi Mumbai Metro Project

  Dec 2013 - Apr 2014

  Trainee Engineer
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  Mumbai International Airport Limited (CSIA)

  Jun 2018 - Oct 2018

  Graduate Engineer

  •Executed the construction of an aeroplane maintenance workshop near the runway of Terminal 2 with supervision from the Senior Engineer.•Using Agile and Lean Operations technique to minimise costs and deliver projects on time.•Executed and overlooked regular maintenance of runways of Terminal 1 and Terminal 2.•Supervised construction of Police Station outside the Domestic Terminal following the drawings.•Garnered immense knowledge of the civil aviation infrastructure industry and new paced construction techniques. Show less

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  Vegan Wholesaler

  Nov 2018 - Aug 2020

  Growth Manager

  • Implemented a marketing campaign in a highly competitive market that led to a 31% increase in sales.• Consultative & Transactional sales turnover by over 13% QoQ for 3 quarters using effective lead generation techniques.• Reduced reliance on a single supplier for goods sourcing by negotiating better deals with competing suppliers.• Managed accounts and strategic partnerships of top 10 clients by revenue while adding more clients.• Identified customer pain points to effectively improve sales and margins of the products using analytical skills.• Increased sales amidst the pandemic by strategically pricing products and alienating competitors by buying their stock. Show less

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  THG

  Sept 2022 - now

  Handling P&G’s DTC with £multi-million in revenue. Growing the account in double digit % MoM and YoY using channels like CRM and more while improving customer journey on the site and executing effective and innovative Trading Plans. Gained full proficiency and skillset to manage TeePee Ecommerce SaaS.

  • Ecommerce Manager

    Oct 2024 - now

  • Senior Ecommerce Executive

    Oct 2023 - Oct 2024

  • Ecommerce Executive

    Sept 2022 - Oct 2023