LeAnne Kelly, MBA

Experience

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  University of charleston

  Apr 2013 - Apr 2013

  Event Planner

  Event Planner for catering and preparation before and after the 2013 division II regional men's tennis match held in Charleston, WV

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  United Way of America

  Sept 2013 - Nov 2013

  Intern
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  West Virginia Power

  Mar 2014 - Sept 2014

  Marketing internship
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  Dream Creative, LLC

  Jan 2015 - Apr 2015

  Professional Practice

  -Execute social media marketing promotion, engagement and conversion strategies that drive brand-awareness, on the following platforms: Instagram, LinkedIn, Twitter, Facebook-Create, curate, and manage all published content (images, video and written).-Develop and present ideas for pitches, events, promotions and social media campaigns, etc.-Coordinate with internal and external event coordinator to provide pre, real time, and post social media support.-Monitor, listen and respond to users in a “Social" way in the company’s voice.-Develop and expand community outreach efforts.-Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile)-Organize and produce weekly inbound engagement recap.-Monitor online ratings and respond accordingly.-Monitor trends in Social Media tools, applications, channels, design and strategy.-Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.-Establish and monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Show less

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  West Virginia Power

  Mar 2015 - Sept 2015

  Marketing and Promotions Coordinator

  • To promote the West Virginia Power through various outlets• To visit various schools, community events and locations throughout the surrounding area promoting the Power’s exciting new programs with WV Power Street Team• To learn, understand, and perform all tasks surrounding marketing for the West Virginia Power• Assist in the writing creative material (radio scripts, PA scripts, press releases, etc.)• Creation and production of material at the in-house site to be used for in-game and media use• Responsibilities could also require the use of equipment at an offsite location• Help prepare and organize the nightly game script including writing and updating PA reads• Oversee the on-field promotional staff during all home games• Help prepare and coordinate all in-game promotions• Responsible for sponsorship activation photos• Organize, log, and maintain photo archive daily• Coordinate community appearances with the Street Team, Mascot, and Players Show less

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  The City of Vitoria, Tourism Bureau

  May 2015 - Jun 2015

  International Internship

  •Preparing tourist or visitor information•Producing promotional material and displays•Writing reports and making presentations•Maintaining statistical and financial records•Market research

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  Highland Hospital

  Sept 2015 - Dec 2015

  Marketing and Promotions Intern

  • Create promotions and events as well as sponsoring events representing Highland Hospitals. • Send promotions through direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or other special events.• Determine length and timing of promotions.• Market promotions and events to various businesses.• Use social media sites such as LinkedIn, Twitter, and Facebook to promote Highland Hospital and events.• Plan advertising campaigns.• Measure ad effectiveness and optimize if needed.• Work with staff to generate ideas for campaigns.• Prepare cost estimates for campaigns.• Present campaigns during pitches.• Approve changes to budget as needed.• Do voiceovers and commercials promoting Highland Hospital and events. • Produce and star in Highland Hospital TV show, Highland Highlights. Show less

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  General Corporation

  Dec 2015 - now

  Marketing Manager

  -Market and show available office and warehouse space through various platforms and networks.-Manage tenant relations including tenant complaints, contact information, and timely rent payments.-Negotiate lease terms, lease extensions and monitor lease expiration's. -Conduct periodic visits with tenants to ensure satisfaction with space and build lessee/lessor relationship.-Approve and oversee renovations for new tenants.-Inspect leased space for damage upon expiration of lease.-Maintain payroll operations by following policies and procedures including determination of payroll liabilities of federal and state income and social security taxes, and unemployment. -Detailed review and audit of bills to ensure accuracy. Show less