Caitlin White

Experience

• 

  FatBuzz

  Jul 2015 - Oct 2015

  Marketing Assistant

  This role provided me with valuable experience, working within an agency environment, both building on and putting into practice my existing knowledge of all areas of the marketing mix, with a specific focus on digital marketing. My main responsibilities within this role included: • Creation of engaging and relevant content - i.e. blog posts, website & social media content • Assisting in the management of clients’ social media accounts. • Attending client meetings with account managers, in order to gain insight into the creation of content plans and to gain further understanding of the client’s company values, ensuring that all marketing activities were aligned with these. Show less

• 

  FatBuzz

  Sept 2019 - now

  My responsibilities in this role include: • Creation of content across online channels - copywriting, basic graphic design and other marketing assets• Content creation for client websites • Creation of blog and press release content • Basic SEO• Email marketing - content creation, A/B testing, distribution & campaign reports• Online advertising - content creation, A/B testing & measuring effectiveness of campaigns• Measurement/improvement of KPIs • Creation of strategic marketing plans• Compiling monthly website and social media reports • Day to day digital community management & management of clients’ social media accounts • Promoting events/offers through social media channels/email marketing/online advertising • Working with the web design & development team on client websites/branding/projects Show less

  • Director and Head of Marketing

    Jan 2022 - now

  • Head of Marketing

    Sept 2021 - now

  • Marketing Account Manager

    Oct 2015 - now

  • Training Manager

    Sept 2019 - now