
Anna Kealey
Assistant circulation manager

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About me
Senior Manager, Customer Success at Vimeo. Previously General Assembly, Etsy and UAL.
Education

School of Visual Arts
2011 - 2012Master of Fine Arts (MFA) Design Criticism (D-Crit)http://dcrit.sva.edu/conference2012/

Dún Laoghaire Institute of Art, Design and Technology
2005 - 2009Bachelor's degree Design and Visual Communications, General
Experience

School of Visual Arts
Oct 2010 - Feb 2012Assistant circulation managerThe SVA Library collection contains over 72,000 books and 500 magazines - and services the 4,000 students who attend SVA as well as alumni.As assistant manager, I supported in training and managing all student staff and was the key point person at the library’s front desk. Daily studies included circulating library material, dealing with all customer enquires, data entry and administrative duties.

Steven Heller Books
May 2011 - Sept 2012Research AssistantSteven Heller is a renowned writer, editor, journalist and art director who has published over 80 titles on topics related to graphic design. http://www.hellerbooks.com/index.htmlWorking closely with Steven Heller, I undertook in-depth historical research for his newest publication on the history of design magazines.

AIGA
May 2011 - Oct 2011Assistant Event Manager - Pivot ConferenceAIGA is the professional association for design. ‘Pivot’ was the organization’s annual conference: three days of inspiring speakers and practical workshops. http://designconference2011.aiga.org/During the lead-up to the conference, I assisted in the management the Pivot website content to help drive attendee engagement and ticket sales. Gathered and edited the program content and speaker bios. Organized and attended weekly in-progress meeting, taking notes and highlighted important action items. I also organized speaker scheduling and accommodation, and assisted all 100 speakers during the 3-day conference. Show less

Wert&Co, Inc
Feb 2012 - Apr 2014Associate and RecruiterWert & Co. is a leading international executive search firm for ambitious entrepreneurs, award winning consultancies, and Fortune 500 companies; at the intersection of Design, Strategy, Innovation and Technology. http://www.wertco.comAs an associate, I recruit, advise and build relationships with a range of established and emerging creative talent through community outreach and candidate interviews. I apply my industry-savvy “design critic’ lens to portfolio assessments and uphold Wert&Co’s rigorous research methodologies while gathering industry intelligence. Assisting in administrative duties including scheduling meetings, writing/editing and crafting engaging, attractive branded presentations for Wert&Co. clients. Contribute diverse content to the company blog and all social media. Show less

University of Gastronomic Sciences - Pollenzo
Mar 2013 - Oct 2015Adjunct FacultyI teach a week-long seminar on "Design, Food and Ethics" to students of the Master program in Food Culture and Communications twice a year. Topics covered include the history of food advertising, history of design, introduction to graphic design, ethics of contemporary food branding and marketing basics. http://www.unisg.it/en/

University of the Arts London
Jul 2014 - Dec 2015Creative Opportunities ManagerAs part of the Careers and Employability department, I manage the Creative Opportunities department which includes the UAL jobs board and the Graduate Internship Scheme. I work with well-known companies as well as smaller enterprises to provide a great range of creative employment opportunities and internships for UAL students.I have been project manager on a number of events related to careers and am the key contact for many of our external industry partners. I also lecture across all six universities about professional development studies (including CVs, portfolios, online promotion and career change) and design history. http://creativeopportunities.arts.ac.uk/http://www.twitter.com/creativeopps Show less

Etsy
Jan 2016 - Dec 2018Senior European New Market Development SpecialistThe European New Market Development team is focused on identifying the most compelling new market opportunities for Etsy and building strategies for market entry. As a Senior Specialist, I undertook rigorous analysis to identify opportunities in our target markets and reported those findings to senior leadership. I implemented scalable programs and events to amplify the activities of our strongest seller advocates and drive buyer and seller growth. These include managing Etsy’s European Summits, community meetups in several European cities, PR and influencer campaigns, digital marketing, partnerships and a global community-led events. Show less

General Assembly
Mar 2019 - Jun 2022Senior Client Success ManagerAs a Senior Client Success Manager, I manage delivery and retention for a portfolio of General Assembly’s largest clients. We deliver educational programs across disciplines including marketing, data and product design through our instructor-led training and our learning platform. Within those accounts, I maintain and grow those relationships, and am ultimately responsible for organising and managing cross-functional teams to deliver, retain and expand spend on the largest and most important programs for our clients. I oversee the vision and strategy for participant engagement as well as collaborating with our Product teams to develop features that drive engagement and retention. I manage a team of Client Success Managers and oversee $4-5M in revenue delivered annually across 10+ active accounts with thousands of participants. Clients include: H&M, LEGO, Barclays, HSBC, Beiersdorf, Galderma, Novartis, Abbott Pharma and Roland Berger. Show less

Vimeo
Jun 2022 - nowSenior Manager, Customer SuccessI lead a team of Customer Success Managers in EMEA who manage hundreds of Vimeo’s largest Enterprise customers. Responsible for driving solutions, team and process improvements to ensure revenue retention of our Enterprise customers.
Licenses & Certifications
- View certificate

Certified Customer Success Manager (CCSM) Level 1
SuccessHACKERFeb 2023
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