Samuel Villegas

Experience

• 

  Johnson & Johnson

  Apr 2008 - Mar 2012

  • Product Manager Iberia

    Aug 2009 - Mar 2012

  • Sales Executive

    Aug 2008 - Aug 2009

  • Project Lead Cordis EMEA

    Apr 2009 - Jul 2009

  • Professional Education Manager Depuy

    Apr 2008 - Apr 2009
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  CR Bard

  Apr 2012 - Jan 2018

  I directed product launches for Phasix ST, Phasix, Capsure, and Optifix, resulting in exceptional market response. I achieved significant business growth by implementing a market development strategy and doubling our company's size. I fostered and nurtured long-term relations with our clients and key opinion leaders throughout the EMEA region.A few key achievements in this tenure include:• Established new industry standards and a cutting-edge professional education program.• Spearheaded development and execution of an impactful marketing strategy tailored to the EMEA market. Show less I led the development, coordination, and execution of the European marketing strategy. I oversaw successful product launches, such as Lutonix DCB, while surpassing budget expectations for two consecutive years. I cultivated robust connections with our clients and influential thought leaders. Additionally, I developed and put into action the Lutonix sales training initiative.A few key achievements in this tenure include:• Received the prestigious Charles Russell Bard Award among a pool of 13K employees.• Cultivated robust relations with clients and influential thought leaders.• Strategized and implemented marketing approach for the European market; employed the ICE methodology to optimize sales force performance.• Streamlined and harmonized global Lutonix leadership team to align with specific requirements and goals of EMEA region.Additional ExperienceProduct Manager, Spain, & Portugal, Cordis Endovascular, Johnson & Johnson, Medical, IberiaSales Representative, Madrid South, & Center Spain, Cordis Endovascular, Johnson & Johnson, Medical Spain Madrid, SpainSupport, Cordis Regional Franchise Director, Johnson & Johnson, Medical Spain Madrid, SpainDePuy Professional Education Manager, Johnson & Johnson, Medical Spain Madrid, SpainMBA Intern, Information Technology, Johnson & Johnson, Medical Spain Madrid, Spain Show less

  • Marketing Director Surgical Hernia Platform (Davol CRBARD)

    Jan 2013 - Jan 2018

  • European Marketing Manager Bard Peripheral Vascular

    Apr 2012 - Nov 2013
• 

  BD

  Nov 2013 - Oct 2023

  I spearheaded business development efforts, including creating business models and scouting for promising growth opportunities. I prioritized 45+ new product initiatives and established a standardized framework for new product development in the region. I integrated and coordinated the corporate product launch process via Salesforce.com. I conducted evaluations of 25 different acquisition targets. Additionally, I enrolled in the RISE Leadership program and successfully completed two full acquisitions.A few key achievements in this tenure include:• Successfully lead the EMEA efforts for the acquisition of two companies and implemented standardized processes.• Created a unified market intelligence tool catering to peripheral vascular and oncology platforms.• Received Teamwork Award for reflecting outstanding collaborative efforts and accomplishments. Show less I formulated a well-structured market development strategy for our recently established ESKD platform. I implemented digitalization of our day-to-day operations, including congresses, product launches, and training sessions. I also directed the seamless integration of two new product managers into our platform.A few key achievements in this tenure include:• Launched WavelinQ Endo AVF system and executed a robust marketing strategy.• Developed a customized WavelinQ program to address specific requirements of the European market.• Led creation of a standardized sales incentive program for new products, leveraging gamification software to motivate and engage the sales team. Show less I designed, organized, and executed a marketing strategy tailored to the EMEA market. I led the seamless integration of the PPA platform into our BD interventional surgical platform. I implemented a comprehensive process to standardize and regularize our distributor relationships across Europe. I crafted and executed a Growth Market Assessment Plan (GMAP) for key markets, including the United Kingdom, France, and Iberia. Additionally, I cultivated productive relations with our clients and influential thought leaders.A few key achievements in this tenure include:• Delivered impressive year-over-year sales growth and maintained steady growth rates of 7% to 9%.• Consistently surpassed budget targets with 15% to 17% increase. Show less

  • Sr. Upstream Marketing Manager Peripheral Interventions

    Oct 2021 - Oct 2023

  • Director de marketing EMEA End Stage Kidney Disease

    Jun 2018 - Apr 2023

  • MARKETING DIRECTOR EMEA Surgical Pleural & Peritoneal Access Platform

    Nov 2013 - Apr 2023