Liang Liu

Experience

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  SATISFIES - Group Purchase Platform

  Jul 2020 - Feb 2021

  Marketing Manager
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  Volkswagen of Richmond

  Sept 2022 - Nov 2022

  BrandSpecialist
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  OpenRoad Volkswagen

  Nov 2022 - Mar 2023

  产品顾问
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  麦肯锡

  Dec 2023 - Mar 2024

  Winter Intern

  in the strategic planning project of a leading new energy vehicle company.Pain Point Analysis: Analyzed financial indicators such as sales, revenue, and gross margin to assess deviations from the client's development goals. Identified the company's pain points and provided direction for subsequent research modules. Conducted SWOT analysis on the company's business ecosystem.Competitor Analysis: Used the company's product matrix to identify key competitors. Collected data from public sources, broker reports, industry associations, and professional forums to analyze competitors' financial performance, product matrix, and target customers. Provided strategic guidance based on the findings using the "three-layer method."Compensation Management: Participated in designing compensation strategies based on scoring evaluations of organizational contribution, job complexity, and expertise. Developed a comprehensive compensation management and human resource assessment framework, assisting in the OKR assessment framework design.Policy Research: Participated in a carbon neutrality industry research project, collected and categorized China's dual-carbon policies from the National Development and Reform Commission and local governments, and analyzed trends in policy evolution. Show less

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  Hangzhou Zaopin ST

  Oct 2024 - now

  Consulting Associate