
Leyla Moncada
Assistant Production Audiovisual

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About me
Project Manager | Digital Strategist | Product & Brand Specialist | Business & Operations Consultant | CRM & Customer Experience Specialist
Education

Fundación Confemetal
-Gestores Online para el Desarrollo de Websites y E-Commerce Computer Programming, Vendor/Product Certification
Instituto Europa
-BIG DATA Computer Programming, Vendor/Product Certification
Instituto Internacional Español de Marketing Digital - IIEMD
-Master en Estrategias de Comunicación Digital & Marketing Online Master en Estrategias de Comunicación Digital & Marketing Online
Brother Escuela de Creativos
-Sister 2.0 Estrategia, planificación y creatividad.
Brother Escuela de Creativos
-Design Thinking
Universidad Centroamericana, Managua
-Lic. Mercadeo y Publicidad
HubSpot Academy
-Inbound Marketing
Grupo Aspasia
-Programa Avanzado Agile Project Manager
Experience

Erimotion
Jan 2010 - Dec 2010Assistant Production AudiovisualAs an Assistant Production Audiovisual at Erimotion, a leading audiovisual production company in Nicaragua, I played a key role in planning and executing high-quality audiovisual projects for both national and international markets. My responsibilities included coordinating teams, managing strategic communications, and ensuring efficient time management throughout the production process. With a focus on creativity and attention to detail, I contributed to the successful delivery of projects that met the highest standards of audiovisual excellence. My adaptability and problem-solving skills enabled me to navigate challenges effectively, fostering a collaborative environment that drove successful outcomes for a diverse portfolio of prestigious clients. Kevesebb megjelenítése

J. Walter Thompson Worldwide
Jan 2012 - Nov 2012Brand Manager ExecutiveAs a Brand Manager Executive at J. Walter Thompson Worldwide in Nicaragua, I was responsible for developing and executing strategic brand initiatives for Telefónica that enhanced market presence and consumer engagement. In this role, I collaborated closely with cross-functional teams to create cohesive marketing strategies aligned with client goals. My strategic vision enabled me to analyze market trends and consumer insights, effectively positioning brands in a competitive landscape. Through my leadership, I contributed to the successful launch of campaigns that resonated with target audiences and drove brand loyalty. Kevesebb megjelenítése

McCann
Nov 2012 - Feb 2015Strategist & Business IntelligenceAs a Strategist & Business Intelligence professional at McCann in Nicaragua, I played a crucial role in driving data-informed decision-making to enhance marketing strategies and client outcomes. I utilized my analytical skills to gather and interpret market data, uncovering insights that informed campaign development and strategic planning. My collaborative approach enabled me to work effectively with cross-functional teams, ensuring alignment between business objectives and creative execution. By leveraging my strategic vision, I contributed to the agency’s ability to deliver impactful marketing solutions that resonated with diverse audiences. Kevesebb megjelenítése

Keiser University
Jun 2016 - Dec 2018Marketing DirectorAs the Marketing Director at Keiser University’s Central American campus, I played a pivotal role in promoting high-quality academic programs tailored to meet the needs of a diverse student body across Latin America. My focus was on highlighting the unique aspects of our educational offerings, such as U.S. accreditation, program flexibility, and a practical, career-focused approach. By leveraging my strategic vision and collaboration skills, I strengthened the university’s presence in the region and attracted a multicultural community of international students. Through innovative marketing campaigns and engagement strategies, I successfully enhanced brand awareness and showcased the institution's commitment to fostering innovation, leadership, and entrepreneurship among students. Kevesebb megjelenítése

Universidad Nacional de Ingenieria Dirección de Posgrado
Jun 2017 - nowInbound Marketing TeacherAs an Inbound Marketing Teacher at Universidad Nacional de Ingeniería (UNI), I contributed to the development of future marketing professionals by delivering a comprehensive curriculum focused on innovative market strategies. During my tenure, I emphasized the importance of research, analysis, and market management, equipping students with both theoretical knowledge and practical skills in areas such as advertising, consumer behavior, branding, and product management. My role involved fostering collaboration among students, encouraging them to tackle real-world business challenges at both national and international levels. By imparting strategic insights and best practices in inbound marketing, I prepared graduates to lead impactful marketing initiatives that drive organizational growth and enhance competitiveness in various industries. Kevesebb megjelenítése

Havas Media Group
Jun 2022 - Jan 2025Senior Global Client Technology ConsultantAs a Senior Global Client Technology Consultant at Havas Media Group, I lead international technology initiatives at the intersection of digital marketing and technology. My focus is on developing technical solutions that meet client needs while driving innovation and enhancing user experience. With strong skills in strategic vision and technical solution design, I effectively collaborate with cross-functional teams to align business objectives with impactful digital strategies. Fluent in English, I thrive in multicultural environments and am committed to continuous learning and contributing to my team's success in an ever-evolving industry. Kevesebb megjelenítése

BBDO Worldwide
- Jun 2016Chief Marketing OfficerAs the Chief Marketing Officer at BBDO Worldwide in Nicaragua, I led the development and execution of innovative marketing strategies that aligned with client objectives and industry trends. My focus was on enhancing brand visibility and driving engagement through collaborative efforts across cross-functional teams. I utilized my strategic vision to oversee comprehensive campaigns that effectively addressed market needs, ultimately contributing to client success and business growth. My leadership in this role fostered a creative environment that encouraged teamwork and innovative thinking, enabling us to deliver exceptional results in a competitive landscape. Kevesebb megjelenítése

OPINATOR
Nov 2018 - nowKey Account Executive Team LeadAs the Key Account Executive Team Lead at Opinator, I led a dynamic team in providing interactive and visual customer feedback solutions powered by artificial intelligence. I was instrumental in enhancing client satisfaction and loyalty by delivering actionable insights derived from customer feedback. My role involved building and maintaining strong relationships with key clients, ensuring that our solutions effectively addressed their needs and contributed to their business success. By focusing on driving response rates and revenue growth, I helped clients like BBVA, Santander, and Telefonica leverage our innovative platform to transform their customer engagement strategies. Kevesebb megjelenítése

CLICK CODE
Nov 2020 - May 2022International IT PMOAs an International IT PMO at Click Code, I successfully managed cross-functional teams to execute digital content initiatives and drive strategic alignment across international markets. I focused on fostering collaboration among diverse teams to ensure the seamless implementation of technology solutions that met client expectations and business objectives. My strategic vision and fluency in English enabled me to navigate complex projects, enhance operational efficiency, and deliver high-quality results in a fast-paced environment. Kevesebb megjelenítése

The New Retail Business School
Jan 2025 - nowBusiness and Operations SpecialistIn my role at The New Retail Business School, I manage lead generation and conduct academic orientations to optimize student acquisition and conversion processes. I design and develop strategic presentations, coordinate and organize high-impact events, and oversee institutional communications to ensure alignment with organizational objectives. I implement automation systems to enhance operational efficiency and supervise comprehensive student follow-ups. Additionally, I create specialized content and provide academic support and coordination to strengthen the quality of educational programs and the overall student experience. Kevesebb megjelenítése
Licenses & Certifications
- View certificate

Power BI: Cuadros de mando para principiantes
LinkedInJul 2023 - View certificate

Pruebas de software y QA
LinkedInJul 2023 - View certificate

Inteligencia emocional en la gestión empresarial
LinkedIn - View certificate

Certificación de Publicidad en Búsqueda
GoogleMay 2019 - View certificate

Google Analytics Individual Qualification
GoogleJul 2019 - View certificate

Metodologías de aprendizaje: PBL o aprendizaje basado en proyectos
LinkedIn - View certificate

SCRUM: Roles
LinkedIn - View certificate

SEO: Optimización para motores de búsqueda
HubSpot AcademyApr 2024
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