Zoe Chou

Experience

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  李奧貝納股份有限公司

  Apr 2010 - Jul 2012

  Senior Account Executive

  - Responsible for the most valuable clients : Johnnie Walker Taiwan, Diageo Taiwan, Shin-Kong Mitsukoshi Department Store.- Assist in IMC plan and execution. Including communication strategy, consumer engagement, PR event, ATL communication, trade promotion and POSM execution.- Collected information from market trend to help generating advertising strategy.

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  TasaMeng Duty Free Shop

  Nov 2012 - Jun 2014

  Marketing Executive

  - Conducted projects of sales promotion, private magazine, private label products, showreel of performance review and consumer engagement events. - Developed interpersonal skills to cooperate with external and internal parties.

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  Creation Wine & Spirit Inc

  Jul 2014 - Apr 2019

  Senior Brand Manager

  - Managed Antinori’s (Iconic winery in Italy) brand development in Taiwan market, including A&P and marketing plan. Efforts led to 10% sales growth for two consecutive years. - Responsible for 15 winery brands across Italy/France/Spain/Portugal/U.S/Argentina/Australia.- Handled incentive trip projects to generate NT$10 million in sales. Total sales growth of premium lines increased 35% resulting in highest sales in past 5 years. - Managed 500+ hours of varied wine events with varies channel partners. Show less

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  Falconbrae Co. LTD

  Apr 2020 - May 2022

  Brand Marketing Manager

  - Developed and grew Glenfarclas highland single malt scotch whisky’s business in Taiwan market.- Developed and launched new products to reinforce brand image. (Taiwan exclusive - Warehouse Select/Formosa Edition/Beauty of Taiwan). - Worked closely with sales team to develop and execute effective promotional programs. Also to develop appealing below-the-line communication tactics and materials to win in outlets, including key message, store visibilities, and sales toolkits.- Managed over 10 events and took part in presentation, including press conference, whisky fairs, tasting event, and customer gatherings which is over 120 guests. - Also responsible for Koval Distillery (US) and G’Vine Gin(France) brand development, marketing plan and budget control. Show less

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  THL Enterprises Co., Ltd.

  Oct 2022 - now

  Product Manager