Alice Fu

Experience

• 

  Motorola China

  Jul 1997 - Jun 2001

  Customer Service Supervisor

  Set up a repair center and a call center. Managed internal service team and external service channel partners. Reduced warranty cost by over 50%.

• 

  UTStarcom

  Jun 2001 - Sept 2002

  R&D Project Administrator

  Received 2001 Outstanding Project Manager Award

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  Emerson Daniel Measurement and Control

  Feb 2004 - Jul 2006

  Customer Support and Service Manager

  Managed a customer support and service team of 17 members to provide pre-sales and after sales support to customers for all Daniel products and systems in China including ultrasonic, DP, turbine, orifice flow meters, flow computers, gas chromatographs, custody transfer metering skids etc.

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  Emerson Gas Chromatographs

  Jul 2006 - Aug 2007

  Inside Sales Supervisor

  Provided proposal/order administration support from Houston head quarter to customers in Asia Pacific, seamlessly supported double digit business growth in AP region.

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  Emerson

  Aug 2008 - now

  Manage laser Leak Detection and Gas Chromatography product lines, with overall responsibility of product line vision, strategy, roadmap, commercialization, and product lifecycle. Achievements: • Successfully launched laser leak detection turn- key system to food and beverage industry. Achieved record breaking revenue results. •Initiated and drove a Detector redesign project, improved detector performance and shortened detector lead time. •Successfully scoped cyber security NPD project, created project charter and business case, initiated the project. •Initiated and drove two product certification projects to sustain/improve existing products•Proposed product line strategy change, to focus on high growth/emerging markets and an actionable NPD plan and road mapResponsibilities: • Market research for Voice of Customer, competition landscape, industry/technology trends•Develop product strategy, maintain product roadmap •Identify market needs, create business cases for new product development•Drive new product development (NPD) process with multidisciplinary teams including engineering, supply chain, operations, manufacturing, marketing, sales, and service•Act as the final authority in determining new product features •Partner with Marketing Communications to develop all internal and external product marketing collateral, training materials, customer presentations etc.• Promote products through customer meetings, trade shows, social media and sales campaigns etc.•Create global pricing strategy consistent with customer value proposition and product positioning•Analyze global product line performance and determine actions to improve•Recommend and influence buy, build or partner decisions for future product portfolio Show less Started out as system proposal specialist, due to consistent and outstanding performance, promoted to system proposal manager, project manager, manager of project management team. Then following a major organizational change, promoted to business leader of the system group with execution and P/L responsibility to turn around the business. Annually delivered $10-$12M engineered analytical integration projects for Class I Division II analyzer systems, buildings, safety systems and HVAC systems that meet global certification requirement including CSA, ATEX, IECEx etc. Day to day managed a global execution team including project managers, engineers, procurement, integrators, quality, logistics team. Oversaw all aspects of the business and assisted sales team to meet revenue goals. Directly managed high value (multi-million $) and strategically important analytical projects to maintain strong business relationship with key accounts. System business was successfully turned around within a year, significantly exceeded all critical P/L goals including booking, sales, GP etc. Show less

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    Jun 2024 - now

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  • NA Systems Leader -Rosemount Analytical

    Aug 2008 - Mar 2021