Gabby Caperon

Experience

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  Beco Baby

  Mar 2005 - Mar 2016

  Creative Director

  Created branding and Corporate IdentityEstablished brand's positioningCreated Seasonal and Main CollectionsDeveloped and maintained production schedulesResearched, chose and worked with manufacturing partners in USA, China, India and Dominican RepublicDeveloped multi-channel advertising and marketing campaignsCreatively led digital assets development, product design, packaging and collateral designDesigned brand's e-commerce website and Amazon StoreDeveloped and overseen brand's intellectual property portfolio in USA, Canada, UK, Germany, Taiwan, Japan, China and India. Overseen product testing, compliance, safety certificates and product registration system. Developed product manuals.Creatively led and managed team of 25 talented people. Notable Clients: Miki House Japan, Fab, The Honest Company, Infantino, Target, Babies R Us, Bed, Bath & Beyond Show less

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  Boba Inc.

  Apr 2016 - Dec 2016

  Art Director

  • Creating email / CRM for customer loyalty campaigns.• Creating content, strategy and design to best engage with pre-existing customers.• Providing design direction while being hands-on to create emails and other digital assets.• Textile design• Collateral and packaging design• Website design• Social Media graphics• Contribute to the overall effectiveness of team by adding new ideas.

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  HERITAGE WOVENS

  Jan 2017 - Dec 2017

  Art Director | Textile Designer

  • Set creative vision and art direction for the brand and its products• Designed new fabrics• Rebranded Corporate Identity• Updated product portfolio

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  Beco Baby

  Feb 2018 - Jan 2022

  Creative Director

  • Set creative vision and art direction for all brand and marketing campaigns, digital products and experiences, photography, content, events, and more• Developed product portfolio including new product designs• Led designers in creating solutions that are highly engaging, memorable and different• Executed digital storytelling with compelling creative (web, email, social, blog, digital ads, etc.) with the goal of raising awareness through shareable content• Collaborated with UX/UI team to constantly find ways to improve the overall user experience and visual presentations of the brand at all customer touch points• Ideation and pitching of multi-platform concepts, translated to video, content, social, and email• Built upon brand and brought to life brand story and unique visual aesthetic – particularly via website, photography and content• Led creative strategy across channels• Cultivated creative work environment to inspire the best work out of the creative team• Worked closely with Brand, Marketing, Digital/Tech and Education team to understand business objectives, consumer insights and data, and proactively contributed strategic and creative ideas• Helped built out creative team by reviewing portfolios and vetting candidates for creative skillset, experience and potential Show less

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  Studio West Shop

  Jan 2022 - Jan 2025

  Creative Director
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  Gabby Caperon

  Jan 2025 - now

  Creative Director