Cristina Stanculeanu

Experience

• 

  Procter & Gamble

  Jul 2015 - Jul 2017

  Markets in scope: Romania, Serbia, Bulgaria, Bosnia & Herzegovina, Moldova, Albania, Macedonia, Kosovo, MontenegroKey responsibilities: -Grow profitable market share and develop marketing plans to maintain market leadership-Coordinate the design and execution of product and category growth plans-Creative agencies management and coordination-Marketing campaigns supervision-Lead the development and implementation of the brand's Go-to-Consumer strategy -Coordinate the implementation of the brand's G2M strategy (Distribution, Pricing & Promo, Shelving, Merchandising)-Lead the design and execution of new local communication model, including locally developed communication support -New Product Launches-Deliver monthly & quarterly business reviews-Marketing budget ownership-People management and coordination of multi-functional teams Show less Markets: Romania, Serbia, Bulgaria, Bosnia & Herzegovina, Moldova, Albania, Macedonia, Kosovo, MontenegroBrands in scope: Gillette, Always, Pampers, Fairy, Ariel, Blend-a-Med, Oral-B, Head & Shoulders.Key responsibilities: -Lead the work in defining best Media Communication choices for efficiently and effectively reaching 50+ Consumers-Research on solutions to optimize the Digital strategy and working procedure, available across Europe and define implementation road-map for South East Europe-Reassess all South East Europe Digital plans and recommend corrective actions based on in-market competition and optimization across digital touch-points. Show less

  • Assistant Brand Manager Baby Care South East Europe

    Feb 2016 - Jul 2017

  • Junior Brand Manager Media

    Jul 2015 - Feb 2016
• 

  Kape Technologies

  May 2019 - now

  - Responsible for the Data tracking & analytics KPIs & Deliverables across the KAPE group- Team assignment planning, time management, development plan and knowledge sharing in order to increase productivity & retain team members- Data tracking & analysis projects management cross teams- Recruitment, onboarding & integration of new team members- Assist in building the Data tracking & analytics roadmap- Ensure projects are delivered on time and budget - Proper and efficient time estimation across all tasks and projects, for all team members- Maintaining, adapting and monitoring existing Tracking implementations- Leading the End-to-End coordination of the tracking implementations & data analysis on different website areas, desktop and mobile apps, across the KAPE group Show less - End-to-End coordination of the tracking implementations & data analysis on different website areas, desktop and mobile apps, across the KAPE group- Assist in implementing tracking proactively and in agreement with stakeholders: collect requirements from stakeholders, coordinate with the development team and the QA team, monitor data post release, ensure data integrity, update and maintain consistent and clear documentation- Actively support tracking implementation & integrity across multiple platforms and databases- Monitoring data fluctuations & validity, Bug investigation, reporting and follow-up- Working in cross-functional teams to provide data insights or build dashboards based on stakeholder requirements, provide proactive and on demand data insights and ensure tracking data used for decision making is accurate and actionable- Using SQL programming skills to independently retrieve additional insights- Operational knowledge of all tracking related systems (Mixpanel, Google Analytics, Google Ads, tracking pixels, apps, websites, Appsflyer, HasOffers, payment processors (Cleverbridge, Stripe), fraud detection (Clickcease), Microsoft PowerBI system, Payment and Conversion APIs) and their interactions- Ensure support for adhoc projects or emergencies- Working efficiently and effectively with other team and company members Show less

  • Data Tracking, Analytics & ML/AI Manager

    Jul 2022 - now

  • Data Tracking & Analytics Team Lead

    Jul 2021 - Jul 2022

  • Tracking Specialist & Data Analyst

    May 2019 - Jul 2021