Richa Rana

Experience

• 

  Planet Buzz India Pvt.Ltd

  Feb 2011 - Feb 2013

  • Curated and executed multiple brand awareness programs and engagement programs for the company’s associates (dealers and contractors) of a leading wood finishes company in India• Conceptualized brand communication programs for a leading pharmaceutical company across Pan India• Executed brand marketing campaigns at bespoke locations multiple for an Indian multinational consumer goods company• Curated and executed customer engagement programs for a leading mobile telecommunication company across 20 cities in Gujarat• Assisted, planned, and executed customer engagement programs and a PR event to create brand awareness about the new product and its promotion for a leading fast-food company, across multiple cities in Delhi• Supervised and trained the team for campaign conceptualization and management Show less

  • Sr. Executive - Key accounts

    Aug 2012 - Feb 2013

  • Executive - Key Accounts

    Feb 2011 - Aug 2012
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  Seventy Seven Entertainment Pvt. Ltd.

  Apr 2013 - Mar 2018

  • Supervised multiple online & offline marketing strategies at domestic and international spaces• Co-ordinated with multiple teams for smooth execution of integrated marketing strategies, a few of which included engagement with more than 3000+ audience• Managed the end-to-end engagement along with continuously monitoring the P/Ls• Designed and conceptualized marketing strategies for different genres of clients including Automobile, Pharma, IT, Banks etc.• Supported and mentored the servicing team about the company policies, client servicing, and negotiations Show less • Managed multiple marketing segments for the team, a few of the tasks included engagement campaigns, communication design, Talent management etc.• Liaised with multiple teams both domestic and international for smooth execution of MICE campaigns• Curated bespoke offline/internal campaigns for clients for their employees, important delegates, families, and students• Collaborated with multiple associates to manage India Pavilion at SIAL, Paris (Food exhibition)• Supervised the team and ensured timely updates on any developments on campaigns or pitches Show less • Handling the client/project and development of Relationship• Assisting the BD for the development of New Business• Complete Coordination and Supervision of the Events• Conceptualizing, Ideation & presentation support.• Cost working pre-closure of the projects• Internal team Briefing & Execution thereafter.• Handling of each project in sync with the team.• Internal co-ordination with support teams i.e Designing, Operations, Vendors• Managing Profits v/s Expenses• Negotiation with the associates/Vendors• Budgeting of each project• Cost Analysis for each project and savings• Managing of Bills and Payments from Clients• Vendor Association & Payments• Facilitating Reporting of Individual/team on daily basis.• Productivity of Individual/Team• Project Closure & Reporting• Maintaining the records of the project pre and post event.• Adhering to stipulate turnaround time of the projects Show less

  • Key Account Manager

    Apr 2017 - Mar 2018

  • Asst.Manager client servicing and Business development

    Oct 2014 - Apr 2017

  • Senior Executive Client Servicing and Business Development

    Apr 2013 - Oct 2014
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  Think Events

  Sept 2018 - Aug 2020

  Client Servicing Manager

  • Interpreting, Ideating, and preparing marketing proposals for given briefs, few in collaboration with international clients• Supervised & Mentored the Servicing team • Generated new business from existing and potential clients. • Ensured smooth communication between the client and internal teams for all event requirements, planning, and execution. • Artiste management • Proactively involved in building the company's Social Media presence • Kept self-abreast of the industry trends and artistes Show less

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  Lighthouse Learning Group

  Feb 2022 - now

  Brand Marketing Manager