
Cindy Haas Bruce
Marketing Communications Senior Specialist

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About me
Vice President, Corporate Communications & Corporate Social Responsibility at Southern Glazer's Wine & Spirits
Education

University of Florida College of Journalism and Communications
1988 - 1992Bachelor of Science (B.S.) Advertisting
Experience

Square D Company
Jan 1995 - Jan 1997Marketing Communications Senior SpecialistManaged internal communications to sales and operations organization, distributor communications, and direct customer marketing programs.

Sunglass Hut
Oct 1997 - Mar 1999Manager, Corporate CommunicationsResponsible for employee communications, investor relations, and corporate public relations.

Ryder
Mar 1999 - Nov 2003Manager, Internal CommunicationsResponsible for all internal employee communications programs, including employee newsletters, change management, and executive communications.

Hill & Knowlton/SAMCOR
Dec 2003 - Nov 2006Vice PresidentPublic relations strategy, national business and consumer media relations, crisis counseling and communications. Clients included Jarden Consumer Solutions (Oster, Mr. Coffee), P&G Beauty Latin America, Diageo Latin America, Papa John’s Pizza, Subway, and Arby’s.

Ryder System, Inc.
Dec 2006 - Jul 2016Responsible for global media relations strategy, corporate social media, crisis/issue communications, and community relations supporting corporate reputation, marketing, and business growth objectives. Responsible for managing media relations, crisis communications, corporate sustainability reporting and communications, and corporate social media. Oversaw internal communications and change management for strategic projects related to sales, maintenance, safety, environmental, government affairs, supply chain operations and HR programs.
Group Director, Corporate Communications and Community Relations
Aug 2013 - Jul 2016Director of Corporate Communications
Dec 2006 - Aug 2013

Southern Glazer's Wine & Spirits
Jul 2016 - nowI lead global internal and external communications as well as corporate social responsibility for Southern Glazer's -- the 11th largest private company in the U.S. -- including employee communications, public relations, social media, employee volunteering and giving, community relations, and management of the Company's corporate website. I am the founding partner of Southern Glazer's SGWS Top Shelf PR agency, which provides full-service public relations and communications capabilities to the Company's wine and spirits suppliers. Show less
Vice President, Corporate Communications & Corporate Social Responsibility
Apr 2021 - nowVice President, External Communications and Corporate Social Responsibility
Jul 2016 - Apr 2021
Licenses & Certifications
- View certificate

WSET Level 2 Award in Wines and Spirits
WSET — Wine & Spirit Education Trust - View certificate

Women in Leadership
Columbia Business SchoolMay 2021 - View certificate

Court of Master Sommelier Introductory Course Certification
The Court of Master Sommeliers - View certificate

Search Engine Optimization Fundamentals
CourseraJan 2021 - View certificate

Optimizing a Website for Search
CourseraJan 2021 - View certificate

Introduction to Search Engine Optimization
CourseraDec 2020 - View certificate

Advanced Content and Social Tactics to Optimize SEO
CourseraJan 2021
Volunteer Experience
Volunteer and Pro Bono Public Relations Work
Issued by Miami Rescue Mission/Broward Outreach Centers on Jul 2017
Associated with Cindy Haas BruceManage Southern Glazer's WOT program
Issued by Women of Tomorrow Mentor & Scholarship Program on Jan 2018
Associated with Cindy Haas BruceWomen of the Vine & Spirits Foundation Committee Member
Issued by Women of the Vine & Spirits on Aug 2019
Associated with Cindy Haas BruceCommunications Council Member
Issued by Wine & Spirits Wholesalers of America on Jan 2020
Associated with Cindy Haas BruceAnnual Back to School Shopping Spree
Issued by Lions Clubs International on Aug 2015
Associated with Cindy Haas Bruce
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