Erica Morgan

Experience

• 

  Coquette International Inc.

  Sept 2006 - May 2010

  Inventory Administrator

  • Strengthened inventory control processes and implemented new strategies for store-to-store distribution, heightening sales by approximately 7-11%• Assisted in copywriting, editing and content creation for press releases

• 

  Unitron Hearing

  Aug 2010 - Sept 2018

  Digital Marketing Specialist, Online Marketing

  Eight years experience as an agile digital marketer, specializing in website management, digital product launches and social media channel management • Built and delivered multiple full, successful digital campaigns connecting custom landing pages to social media, emails, press releases and blogs for various markets in numerous countries – later reporting on lead generation, analyzing results and generating approximately 10-15% boost in sales and conversion • Initiated new website concepts and testing, each built for seamless UX and customer journey, saving hours of website publishing • Optimized analytics for both Google (Unitron.com websites) and Hootsuite (social channels), aiding in direction for future strategies • Managed and trained co-op students annually for four month intervals, boosting Unitron’s co-op program recognition in local universities • Achieved top honor of The Unitron Way award for embracing positive and influential company culture in 2016 • Chairperson of fundraising committee for 5+ years, planning events and implementing annual “Take Your Dog to Work Day”, which significantly boosted employee morale. The team raised $40,000/ year Show less

• 

  Vidyard

  Sept 2018 - now

  Lead a team of Implementation Managers, defining team and individual goals,training plans, and career development objectivesConduct regular team meetings and one-on-one meetings to monitorprogress and support team growthManaged over 300 successful client implementations, ensuring adherence toproject milestones, quality standards, and risk mitigationDeveloped and maintained comprehensive training materials, facilitating useradoption and satisfactionCollaborate with development and operations teams to design and validatesolutions, enhancing product offeringsResearched and onboarded new project management software, improving teamefficiency and project trackingBuilt a robust, customer-facing video learn hub including recording multiplehow-to videos and creating custom thumbnail images Show less • Plan and execute client onboarding and training programs involving the Vidyard SaaS platform to achieve planned ROI & highlight potential growth areas• Configure backend software to match clients’ requirements including feature building, HTML coding, metadata, SEO and integrations setup• Consult with clients to gather and document targeted business objectives and present compelling solutions for individual use cases• Compile and analyze data into reports to identify highest performing videos across multiple channels and platforms• Forge and nurture solid client relationships and monitor project progress throughout lifecycle to ensure overall client satisfaction• Develop roadmaps and project timelines to meet critical deadlines• Troubleshoot and escalate problematic implementation and integration issues to technical services team• Effectively transition clients to the Customer Success and Support teams once implementation program has concluded to ensure a long term success strategy and trusted relationship is securely in place• Suggest and facilitate improvements to Vidyard’s technical implementation methodology and software platform experience to improve customer workflows and UX Show less

  • Team Lead, Implementation Services

    May 2021 - now

  • Implementation Manager

    Sept 2018 - May 2021