Hailey Sousa

Experience

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  DICK'S Sporting Goods

  May 2018 - Jan 2020

  Cashier and Sales Support

  *Develop the ability to adapt to changing priorities in a fast pace retail environment*Influence brand loyalty for customers seeking input on purchases*Acquire deeper knowledge of inventory of apparel, footwear, and sporting goods*Incorporate data analytics to reach projected financial benchmarks*Understanding the influence of floor concept processes and product placement to promote purchasing in store

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  University of Connecticut

  Oct 2018 - May 2020

  *Responsibilities increased to include Physiology and Neurobiology based on success in original assignments*Run the Physiology and Neurobiology department’s website and social media pages to inform students on program details and promote event awareness to increase attendance *Analyze financial requirements and utilize Excel within structured grant proposals and audits*Work with cross functional, multi-disciplinary teams to ensure grant compliance*Interact with faculty and staff in a fixed design to capture justifications of grant expenditures*Design Excel macros to efficiently display monthly reports in customized files for each department

  • Physiology and Neurobiology Department Administrative Assistant

    Jan 2019 - May 2020

  • Administrator for CLAS Shared Services

    Oct 2018 - May 2020
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  Century 21 Stores

  Jun 2019 - Aug 2019

  Buying and Planning Intern

  *Utilized excel to pull business intelligence report data and create files including complex pivot tables, vlookups, and macros to summarize data*Advised associate planners on allocation decisions based on sales history, inventory levels, and lead time of luxury products*Worked on a team merchandising/marketing project and produced all digital visuals of the proposal*Helped discover technical reporting issues through deep analysis on sales reports*Took part in e-commerce meetings to discuss usage, conversion rates, and ROI*Prepped for open-to-buy meetings regarding financials needed by buyers to determine buying strategy for the upcoming season based on opportunities and misses in the past buying seasons*Visited Calvin Klein and Collection 18th “in market” with buyers and took part in negotiations where stock was purchased based on forecasted trends as well as the fashion industry’s trends*Preformed competitor shopping to advise buyers on opportunities in the market in order to align with competitors Show less

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  MDSolarSciences

  Mar 2020 - Dec 2021

  *Crafts and manages social media plans and themes based on company sales and initiatives as well as analytical trends*Curates creative, consistent social media content for Instagram, Facebook, Pinterest, TikTok, LinkedIn and Twitter accounts to engage followers and increase conversion rate with an eye for design and attention to detail *Cultivates a positive community experience across all socials with engaging responses to all customers and followers*Develops and maintains all influencer and affiliate relations and strategies (Giveaways, content creation, mentions, Instagram Live Collaborations, affiliate links/codes etc.)*Helps create beautiful influencer product sends to display effective brand messaging and increase brand awareness*Creates influencer campaigns and promotions through ShareASale and Octoly*Monitors trends in social media, tools, and metrics to optimize effectiveness of social marketing efforts*Analyzes in Google Analytics to determine web traffic optimization and Google Business to bring attention to sales *Consistently multi-tasks in an efficient manner to meet all project deadlines and help in multiple other departments across the business*Works within Klaviyo, Shopify, Octoly, Sprout Social, Canva, and Carro Show less *Crafts social media plans and themes based on company sales and initiatives*Curates creative social media content for Instagram, Facebook, Pinterest, TikTok, and Twitter accounts to engage followers and increase conversion rate*Develops and maintains Influencer relations and strategies (Giveaways, content creation, mentions, Instagram Live Collaborations, etc.)*Analyzes within Google Analytics to determine website traffic optimization*Monitors trends in social media, tools, and metrics to optimize effectiveness of social marketing efforts *Utilizes Canva to graphic design social content*Researches all press mentions to create PR displays*Works with Google Business to bring attention to sales and promotions*Creates SMS Message flows within Shopify to promote brand connection*Works within Klaviyo, Shopify, and Carro Show less

  • Digital Marketing Associate

    Jan 2021 - Dec 2021

  • Digital Marketing Intern

    Mar 2020 - Jan 2021
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  UConn Center for Career Development

  Jun 2020 - Aug 2020

  Participant, Career Leadership Experience

  *Participated in Career Leadership Case Competition

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  University of Connecticut School of Business

  Aug 2020 - Dec 2020

  Teaching Assistant, Business Career Development

  *Critique resumes, cover letters, LinkedIn profiles, and mock interviews for 84 students*Acts as a resource for career coaching meetings with students to develop their strategic job search plan*Ensure individuals are creating a professional portfolio that will help them succeed

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  Appoint

  Jan 2021 - now

  Co-Founder

  *Chief Marketing Officer for Appoint, a start-up software company focused on revolutionizing the nursing clinical scheduling process through an efficient, customized, and intuitive scheduling application containing all of the information nursing schools need, and nothing they don’t.

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  3Z Brands

  Dec 2021 - now

  *Launched and developed direct response marketing focused influencer program for RVMattress.com*Sources, manages, nurtures and owns the relationship with influencers across YouTube, Instagram and TikTok*Reviews sponsored content to optimize performance and align with company standards*Maintains an efficient media calendar and spend strategy to align with seasonality of a brand and company goals*Runs monthly test and renewal influencer budget based on performance to scale spend at a profitable ROAS*Manages billing, product seeding, creative briefs, contracts, landing pages, discount codes, invoice management, and all logistical setup for onboarding new partners Show less

  • E-Commerce Manager

    Jan 2024 - now

  • Sr. Specialist of Growth Marketing

    Dec 2021 - Jan 2024
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  Boost Fitness

  Mar 2023 - Nov 2024

  Spin Instructor
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  FitBody By Krista

  Nov 2024 - now

  Fitness Coach